Integrated agency MUH-TAY-ZIK | HOF-FER was recently appointed the Agency of Record for AAA North California, Nevada, and Utah (NCNU). The agency will be responsible for developing a campaign that will be used for the NCNU Club (which is already 4 million strong).
“We’re looking forward to our new partnership with MUH-TAY-ZIK | HOF-FER advertising agency,” said Charles Castaño, EVP and Chief Marketing Officer, AAA Northern California, Nevada & Utah. “As we strive to stay relevant in an increasingly competitive marketplace and demonstrate our commitment to helping our Members when they need us most, we are confident that MUH-TAY-ZIK | HOF-FER will help us achieve these goals. For more than 114 years, the Members of our growing and diverse organization have trusted us, and expect us, to offer a wide range of products and deliver the highest level of service possible.”
MUH-TAY-ZIK | HOF-FER will provide AAA with a broad and truly integrated body of work to highlight the company’s commitment to its members and the innovative steps AAA NCNU is taking as members lives change, and even as modes of transportation evolve. The new campaign will launch in the Summer of 2015.
John Matejczyk, Executive Creative Director at MUH-TAY-ZIK | HOF-FER stated,“AAA is a venerable American brand with innovations they don’t get enough credit for. We’re excited to help make sure AAA stays at the forefront of the conversation.”
Matt Hofherr, President and Director of Strategy at MUH-TAY-ZIK | HOF-FER added, “We’re excited to be working with one of the most trusted brands ever, fully integrated, doing work from soup-to-nuts. It’s an honor we take very seriously.”
Matejczyk, along with Associate Creative Director Nate Gagnon, will lead the creative team, while Hofherr will head up the account side with Account Director Noel McKenzie-Johnson.
AAA was looking for an agency who could provide a multi-faceted and holistic approach to integrated ad solutions, and was attracted by the work MUH-TAY-ZIK | HOF-FER has done with world-class brands Netflix, Amazon, Google, Audi, and Zoosk. This partnership with AAA further reinforces the agency’s belief that strategy and creative are inseparable.
AAA Northern California offers a wide array of automotive, travel, insurance, DMV, financial services and consumer discounts to more than 4.2 million members. AAA has been a leader and advocate for the safety and security of all travelers since it was founded more than 114 years ago.view more - Hires, Wins & Business
Categories: Services, Automotivelbbonline.com, Fri, 27 Feb 2015 09:07:27 GMT