Campaign follows three Kiwis' quest to live life worry-free
AA Insurance has launched a new brand campaign via DDB New Zealand called 'Live a Little Freer'.
DDB has brought the story to life by following the journey of three characters who embody freedom, confident in the knowledge they are protected with AA Insurance.
A loveable superhero kid, an older gentleman, and a woman in her car are portrayed as carefree, as life's dramas play out around them.
DDB's executive creative director, Shane Bradnick, says the Live a Little Freer campaign takes a light-hearted, tongue-in-cheek approach to insurance.
Says Bradnick: "The campaign is designed to show how freeing it can be knowing AAI has you covered when life gets complicated, whether that be mother nature or a particularly tricky carpark.
"Across all of our work for AAI we've been trying to create a consistent feeling, which is making insurance products understandable and engaging for Kiwis.
"We've succeeded in doing that and it's fantastic to see the work to date driving growth for the business."
AA Insurance head of marketing and distribution, Richard Park, says the campaign embraces the brand's personality and dedication to customer satisfaction.
Says Park: "We are incredibly proud to launch our Live a Little Freer campaign, it reinforces our commitment to provide certainty and eliminate stress for our valued customers and allowing them to live life freer every day."
The integrated campaign will roll out in TV, cinema, digital, social media and radio.view more - Creative
Production Company: FINCH
Executive Producer: Karen Bryson
Director: The Bobbsey Twins from Homicide
DOP: Zoe White
Producer: Rebekah 'Bex' Kelly
Offline Editor: Tim Mauger
Colourist: Jean Clement Soret
Online Editor: Stu Bedford, Jonte Wendt
Creative Agency: DDB New Zealand
Executive Creative Director: Shane Bradnick
Chief Creative Officer: Damon Stapleton
Executive Producer: Judy Thompson
Senior Planner: Anna Gunnell, Thinza Mon
Senior Copywriter: Veronica Copesake
Senior Art Director: Julia Ferrier
Senior Business Director: Lucy Paykel, Clare Van Tiel