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AA Insurance and DDB New Zealand Want Kiwis to Live a Little Freer

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In a mystical clash of fantasy and reality, DDB NZ has teamed up with AA Insurance to create a campaign that moves away from feeding the insurance fear

AA Insurance and DDB New Zealand Want Kiwis to Live a Little Freer

AA Insurance is launching its new campaign, titled Dinosaur vs Unicorn, as part of its successful Live a Little Freer platform.

The campaign by DDB New Zealand rises above product offers and playfully communicates AA Insurance’s role in covering the things people care about, so Kiwis can live free from worry about what could go wrong.

The debut spot follows a juvenile T-rex as she stalks her otherworldly unicorn prey around a family home. Bumping and bashing about, the playful chase narrowly misses precious objects. Towards the end of the spot, the two characters reveal their true identity… a father and daughter living out a fantasy, embodying the idea of Living a Little Freer thanks to AA Insurance.

Says Gary Steele, executive creative director at DDB New Zealand: “The objective of Dinosaur vs Unicorn was to stray from the standard rhetoric around insurance, and act as a reminder that the best moments in life occur when you embrace the chaos and enjoy the moment, which is only possible when you know you’re insured.”

Melodie Vickars, brand and marketing manager for AA Insurance, says this next wave of the Live a Little Freer campaign perfectly encapsulates the life AA Insurance is hoping to shape for its customers.

Says Vickars: “AA Insurance is here for all New Zealanders, providing them with the cover they need to help them live their best lives. I think this campaign really communicates that.”

The Dinosaur vs Unicorn TVC will roll out in 45”, 30” and 6” spots, supported by cinema, digital, radio and social.

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Client credit: AA Insurance

Head of Marketing and Distribution: Richard Park

Brand and Marketing Manager: Melodie Vickars

Marketing Manager: Catherine Dilly

Brand and Marketing Team Leader: Charles Tatham

Agency credit: DDB New Zealand

Chief Creative Officer: Damon Stapleton

Executive Creative Director: Gary Steele

Creative Director: Ben Pegler

Art Director: Julia Ferrier

Copywriter: Renee Bryant

Lead Business Partner: Kate Lines

Senior Business Director: Lucy Paykel

Senior Account Manager: Sam French

Chief Strategy Officer: Rupert Price

Planning Director: Thinza Mon

Carina Egelhof: Lead Digital Strategist

Agency Executive Producer: Judy Thompson

Senior Agency Producer: Claire Colohan

Production Company: Goodoil

Executive Producer: Mark Foster

Director: Adam Gunser

Post Production Company: Alt.VFX Australia

Soundtrack/composer/Music: Liquid Studios

Genres: Animation, People, Action

Categories: Insurance, Finance

DDB New Zealand, Mon, 14 Oct 2019 08:11:47 GMT