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A-Z Guide for Lady Leaders by Lady Leaders



Senior creatives respond to Ernst & Young training to 'fix the women'

A-Z Guide for Lady Leaders by Lady Leaders

Did you see the story about the super inappropriate Ernst & Young training presentation that was leaked a couple of weeks ago by Huff Post? As reported, 'the message of the training seminar was 'fix the women.' Gasp!

That was the same reaction Kristen Giuliano, associate creative director at The Many, and senior copywriter Sarah Holcombe at Huge had after reading about the training. In fact, they thought it was satire.

Once it sunk in that it was real, the creative duo was inspired to create a handy A-Z guide, a satirical outline of the out-of-touch advice in the 55-page Power-Presence-Purpose presentation. The 26-letter guide summaries the main points from the 100% real EY presentation into a simplified format for all of the 'pancake brained' women to fully understand. It starts with A for Aggressive, because be careful, 'aggressive is how you’ll be perceived if you speak to a man face to face.'

The passion project raises awareness about how out-of-touch companies can be even today as they engage with women in the workplace.

“It’s shocking that even during the height of #metoo and #timesup, a large professional services firm, whose own tagline is ‘building a better working world’ thought it was okay to give this training,” said Kristen Giuliano, associate creative director at The Many. “It’s a reminder that although these movements have made headlines and encouraged conversation, there is more work to be done.”

You can view and download the A-Z guide here and experience the digital guide on Instagram.


Agency / Creative
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The Many, Wed, 13 Nov 2019 20:31:10 GMT