Creative in association withGear Seven
A Young Paul Pogba Relives His Career in Trailer from Prime Video and Sid Lee Paris
Advertising Agency
Paris, France
'The Pogmentary' invites viewers to discover Paul Labile Pogba, the man off the pitch

A 10-year-old Paul Pogba relives his exceptional career in this trailer by Prime Video and Sid Lee Paris.

More than a football success story, the prime video documentary about Paul Pogba is about a mindset that brought a boy to the top, all through experiencing hard moments.  

'The Pogmentary' invites viewers to discover Paul Labile Pogba, the man off the pitch, as a father, son, brother, husband, showing he’s much more than an icon and social media star. We discover a man that proves to us that we can have painful experiences but that if we keep working, we can use them to our advantage.  

Because Paul Pogba was 'Born ready': ready to fall, ready to stand-up, ready to fight and ready to win.  

For the launch of the documentary, 'The Pogmentary – Born ready' on Prime Video France on June 17th, Sid Lee Paris play on the parallel between the Pogba of today and Pogba when he was a kid, dreaming of achieving his wildest dreams.  

The trailer shows a 10-year-old accomplishing those dreams, highlighting Pogba’s journey from a kid in Roissy en Brie to the world champion and man that everyone knows.  

Beyond the story of Paul Pogba, this campaign takes us back to the dreams of all our children. To see him as a kid, young Paul, achieve his dreams through determination, makes us all want to dive back into our own dreams. Julien Sens (Sid Lee) 

The multi episode documentary will be exclusively available starting June 17th, on Prime video. 

The campaign launches June 10th through OLV, Radio, OOH and social media. 

Agency / Creative
Post Production / VFX