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A Young Paul Pogba Relives His Career in Trailer from Prime Video and Sid Lee Paris

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'The Pogmentary' invites viewers to discover Paul Labile Pogba, the man off the pitch

A Young Paul Pogba Relives His Career in Trailer from Prime Video and Sid Lee Paris

A 10-year-old Paul Pogba relives his exceptional career in this trailer by Prime Video and Sid Lee Paris.

More than a football success story, the prime video documentary about Paul Pogba is about a mindset that brought a boy to the top, all through experiencing hard moments.  

'The Pogmentary' invites viewers to discover Paul Labile Pogba, the man off the pitch, as a father, son, brother, husband, showing he’s much more than an icon and social media star. We discover a man that proves to us that we can have painful experiences but that if we keep working, we can use them to our advantage.  

Because Paul Pogba was 'Born ready': ready to fall, ready to stand-up, ready to fight and ready to win.  

For the launch of the documentary, 'The Pogmentary – Born ready' on Prime Video France on June 17th, Sid Lee Paris play on the parallel between the Pogba of today and Pogba when he was a kid, dreaming of achieving his wildest dreams.  

The trailer shows a 10-year-old accomplishing those dreams, highlighting Pogba’s journey from a kid in Roissy en Brie to the world champion and man that everyone knows.  

Beyond the story of Paul Pogba, this campaign takes us back to the dreams of all our children. To see him as a kid, young Paul, achieve his dreams through determination, makes us all want to dive back into our own dreams. Julien Sens (Sid Lee) 

The multi episode documentary will be exclusively available starting June 17th, on Prime video. 

The campaign launches June 10th through OLV, Radio, OOH and social media. 

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Credits Amazon:

- Head of Originals Marketing: Charlotte Michel

- Senior Creative Director Europe: Xuan Pham

- Creative Video : Freddie Barrie

- Brand Supervisor: Ben Walker

- Senior Marketing Manager: Najib Messaoudi

- Junior Brand Manager: Raphael Cabotin

Credits Sid Lee:

- Chief Creative Officer, Europe: Sylvain Thirache

- President: Johan Delpuech

- Creative Director: Céline & Clément Mornet-Landa

- Creative Lead: Julien Sens

- Art Director: Olivier Bodet

- Business and Operations Director: Antoine Ferrari

- Account Director: Margaux André

- Project managers: Yoann Deminiac, Louisa Chaouche Teyara, Thomas Albert

- Producer: Laetitia Neves

- Managing Director in charge of Strategy: Bruno Lee

- Head of social media: Cassandre Geron

- Strategist: Héloïse Dung

Rodeo FX Credits :

VFX Producer and POST-PROD : Caroline Legault-Lanouette

VFX Supervisor : Nicolas Pellicelli

Comp artist : Caroline Brien, Mathilde Vezina-Bouchard

Assistant online : Jackson Mulatelo

VFX on set: Olivier Barbes-Morin

Adeus Credits:

Production : Adeus

Director : Paul-Henry Thiard

Producer : Julia Lellouche

Production Director : Léa Blaise

Chief Operator : Adrien Lallau

Production coordinator : Magali Menessier

1st Assistant Director : Ernest Bouvier

Noble Credits:

Music / Sound design / narration : Noble

Post production

Genres: Documentary

Categories: Streaming Services, Media and Entertainment

Sid Lee Paris, Fri, 17 Jun 2022 14:20:00 GMT