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A Young Boy Waxes Lyrical About the Intricacies of Hearts in Spot for the BHF

Creative 3.1k Add to collection

MullenLowe launches 'Boy' for the British Heart Foundation with film directed by Knucklehead's Siri Bunford

A Young Boy Waxes Lyrical About the Intricacies of Hearts in Spot for the BHF
MullenLowe has launched a new campaign called Boy for the British Heart Foundation (BHF).

Mickey Pickles (aged 10) was cast as the lead character and delivers a memorable monologue of wonder about the heart and circulatory system. He highlights very naturally the range of conditions researched by the BHF via a walk through his home and family life with sensitive portrayals of heart and circulatory diseases such as stroke and vascular dementia. Mickey joins the dots between hearts, blood flow, and the health issues faced by his loved ones. With the help of the tagline 'Our research starts with the heart, but it doesn’t stop there', the campaign aims to communicate the scope of the BHF’s research – that it extends beyond heart diseases to include other heart and circulatory diseases such as stroke and vascular dementia.

The campaign also features a glow in the dark poster of the heart and circulatory system. The poster is freely available through the BHF website, and full of fun facts and stats. Check it out here.


Boy is MullenLowe’s second campaign for the BHF since the brand launched its new proposition – Beat Heartbreak Forever – last year.



Media is being handled by PHD and launches nationally today across VOD, TV, cinema and social.

Mark Elwood, executive creative director at MullenLowe, said: “The British Heart Foundation do incredible work beyond the expected. The task here was communicating the breadth of this work in an emotionally engaging way. Our actor’s unadulterated charm and effortless performance nails it. It is a privilege to work with such a great client partner on such an important brief.”


Carolan Davidge, director of marketing & engagement at the British Heart Foundation said: “We wanted to bring the wonder and importance of the heart and circulatory system to life in a memorable way. We hope that by using the words and warmth of a child - plus an amazing glow in the dark poster – we’ve done just this.

“Having seen the campaign we hope that people are left in no doubt of the importance of our work to keep hearts beating and blood flowing.”


Credits

TV

Agency: MullenLowe London
Chief Creative Officer: Jose Miguel Sokoloff
Executive Creative Director: Mark Elwood
Creatives: Misha Newby
Business Director: Paul Wilde
Account Manager: Joe West
Account Executive: Giulietta Bateman
Chief Strategic Officer: Jo Arden
Strategist: Luke Stockil
Producer: Barney Ferguson

Production Company: Knucklehead
Director: Siri Bunford
Director of Photography: Jim Jolliffe
Producer: Matthew Brown
Production Manager: Cat Irving

Editing house:
Editor: Xavier Perkins

Post-production company: MPC
Producer: Louise Unwin
Shoot Attend: Timo Huber
2D Lead Artist: Dan Sanders
2D assist: Lucie Brant
Motion Design: Michael Drayton
Colourist: Matthieu Toullet

Sound design: Factory
Lead sound: Phil Bolland

Music company: Theodore (music Supervisor Harley @ Theodore)


Poster

Agency: MullenLowe London
Chief Creative Officer: Jose Miguel Sokoloff
Executive Creative Director: Mark Elwood
Creatives: Natasha Wright & Daniel Lacey
Business Director: Paul Wilde
Account Manager: Joseph West
Account Executive: Giulietta Bateman
Chief Strategy Officer: Jo Arden
Strategist: Luke Stockil
Producer: Josh Burley
Designer: Elizabeth Bolzon
Illustration agency: Handsome Frank
Illustrator: Bruno Mangyoku


Social A

Production Company: Knucklehead
Director: Broken Antenna
Director of Photography: Alex Reid
Exec Producer: Matthew Brown
Producer: Cat Irving 

Editing house:
Editor: Ben Boullier

Post-production company: MPC
Producer: Louise Unwin
Shoot Attend: Timo Huber
2D Lead Artist: Dan Sanders
2D assist: Lucie Brant
Motion Design: Michael Drayton
Colourist: Matthieu Toullet

Sound design: Factory
Lead sound: Phil Bolland
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Genres: People, Storytelling, Dialogue

Categories: Charity, Corporate, Social and PSAs

MullenLowe Group UK, Mon, 18 Mar 2019 15:45:11 GMT