A Winning Week for Ace Saatchi & Saatchi

It began with the announcement that Ace Saatchi & Saatchi has won two recent pitches for Toyota Yaris and HUAWEI.

Then there was news from the 17th ADFEST Awards in Pattaya, Thailand, that Ace Saatchi & Saatchi emerged as the festival’s most awarded Philippine agency and the 5th overall winner at ADFEST.

The wins included the Grande Lotus Roots (Best of Show) for Cebuana Lhuillier’s “Family Remeet”, a campaign which also won the Film Lotus Silver and Direct Lotus Silver.

Said Grand Jury President Tor Myhren, President & Worldwide Chief Creative Officer at Grey New York: "This was an almost unanimous decision for the Jury. At the heart of this campaign is an incredible cultural insight: that in the Philippines a lot of people go away to work and send money home. There are many beautiful stories in this campaign, and really genuine emotions that get to the heart of the product. It's executed in a way that's so real, and it immediately changes your perception of that bank and the humanity behind that bank.”

Pampers “ZZZ Radio” was awarded Media Lotus Gold, Direct Radio Gold, Radio Lotus Silver, and Promo Silver.

Jury President Andy Wilson, Head of Strategy, Asia BBDO & Proximity Singapore, said: “Ace Saatchi & Saatchi Manila's campaign for Pampers Diapers called “ZZZ Radio” (which won Gold) found a way to completely reinvent how radio is used.”

Credits for Cebuana Lhuillier “Family Remeet”

Executive Creative Director: Andrew Petch

Creative Director: Trixie Diyco

Associate Creative Director: Jordan Santos

Copywriter: Maan Agsalud 

Art Director: Janette De Veyra, Milton Ganelo, Anna Zavalla 

Client Service Director: Edg Samson

Management Supervisor: Lala De Leon

Account Executives: Ping Castillo, Eva Ocampo

Planners: Carmen Antunez, Loren Bade 

Agency Producer: Michael Reyes 

Production Company: Film Experts, Inc. Philippines

Credits for Pampers “ZZZ Radio”

Executive Creative Director: Andrew Petch

Creative Director: Trixie Diyco / Bia Famularcano

Copywriter: Ram Mendoza

Art Director: Kevin Beltran

Client Services Director: Lou Santos

Management Supervisor: Crissy Ancheta

Account Manager: Angeline Manahan 

Activation: Gen Lizares, Yhanee Mendoza, Kervy Parreno, Nikki Pereyra

PR: Patti Mallari

Agency Producer: Michaelangelo Reyes

Production Company: Post Manila

Sound Production Company: Cutting Edge