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A White Label Product Merges With Sibling Rivalry

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The companies will form White Label / Sibling Rivalry

A White Label Product Merges With Sibling Rivalry

Sibling Rivalry and a White Label product announced today that the companies have merged, forming creative collective a White Label / Sibling Rivalry product. Aligning the two companies was part of a natural evolution to better serve the marketplace. Sibling Rivalry’s creative studio model works in tandem with aWLp to expand capabilities of design, experiential, digital and branding execution with Sibling Rivalry’s talent assuming live action representation under the aWLp banner.

“We mutually recognized the need in the marketplace for companies to provide more to their clients under one roof. Agencies and clients are looking for companies to be a solution no matter what the entry point from concept, design, production, and strategy. Partnering the two companies together creates that bigger offering for clients,” says Annique DeCaestecker, Partner & Executive Producer.

“We look to understand how a brand speaks, and serve as a creative production partner for clients on any platform. We have the ability not only to draw from our own roster but also from a global network of world class talent committed to creating the best product in film, design, and experience. We believe that ultimately the future belongs to those who can connect with the agencies and brands in many different ways,” explains Maggie Meade, Partner & Executive Producer.

a White Label/Sibling Rivalry product joint roster features Matthew Donaldson, Steve Fuller, Mikon van Gastel, Peter Glanz, Olivier Gondry, LOKI, Paul Middleditch, Eva Midgley, Crystal Moselle, James Pilkington, Tim Richardson, Daniel Schweizer, Stephane Sednaoui, Wade Shotter, Kenneth Willardt, and Joe Wright as well as two new director signings, Nico Beyer and Sebastien Grousset. In addition, a WL/SR p offers a full in-house studio of designers, animators and editors. 

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lbbonline.com, Tue, 29 Apr 2014 10:36:59 GMT