Thu, 03 Mar 2022 15:55:32 GMT
Playdis teams up with Antoni and Anorak to bring to life Mercedes G-Class’ latest love story.
The project is an eight minute online film that is a love story between a vampire rapper star named YJ and a - human - music journalist, a prohibited romance showing that love overcomes big obstacles. It is a story about love, diversity and acceptance. The cinematic journey is an ad campaign to cement the idea that G classes have an incomparable longevity.
The film stars YG, a rap icon, played by Rimon - an Eritrean, Amsterdam based singer and songwriter.
Because the story has different chapters and must be told in eight minutes, the music production process was also very challenging. A collaboration between six composers, including one rap song produced before the shoot and a contemporary electronic score done in post production with elements of timeless music such as opera - which is life stylised, creating a captivating drama with eccentric, poetic and tragic characteristics as Romeo and Juliet story itself. All of these elements support the story, giving the idea that these are modern creatures that have lived for years, everywhere, and done everything, as the lyrics of the YG hit song gives us a hint that she is ‘’a queen, a concubine, a sculptor and a spy. A Nobel prize winning, yakuza killing, rapping lie…’’
playdis were given the brief of an ultra modern electronic score with strong distortions and characteristics that give the audience the idea that those are vampires without making it obvious, supporting the story and its emotional twists, building tension and suspense, sadness, horror, mystery and with a BIG end that gives chills.
For this entire project, playdis wanted to avoid vampire clichés, especially because it only had the big reveal in the last chapter, so the music had to do the same. No 90s industrial techno or toccata organ. playdis also wanted it to be cohesive and both timeless and 2022, so it used a distorted organ instead with kamanche (a Persian instrument) and distorted bass lines.
In order to create more warmth, depth and emotions within an electronic world, playdis almost exclusively used analogue synthesisers & drum machines as well as real instruments, i.e. strings, the kamanche or organ. For the grand finale the team had an opera vocal with a string octet backed by deep synthesisers, lots of white noise and distorted effects.
"The G-Class has evolved continuously over more than 40 years but has consistently retained its unmistakable character. Its DNA shapes the zeitgeist - as does its fascination and the loyalty of its fans. The G-Class has always been geared towards state-of-the-art technology, so it is only natural that we are now leading our "G" into the age of electric mobility," says Dr. Emmerich Schiller, CEO Mercedes-Benz G GmbH and head of the off-road vehicle product division at Mercedes-Benz AG.
"We've created a progressive film world in which vampires from all eras meet G-Classes from the last 40 years - a unique cast that unites all decades and model series. In this way, we are memorialising the incomparable longevity of our agile off-road icon," adds Bettina Fetzer, vice president communications and marketing at Mercedes-Benz AG.
“For the music I do not want anything generic, I want it to stand out and for people to think WTH was this.” Sebastian Strasser, director.view more - Creative
ADVERTISER: Mercedes Benz
CREATIVE AGENCY: Antoni
ART DIRECTOR: Tim Groetzinger, Tatiana Pakhmutova
EXECUTIVE CREATIVE DIRECTOR: Marcell Francke, Tilman Gossner
CREATIVE DIRECTOR: Christopher Hoene, Christian Kies
LEAD DIGITAL CREATIVE & UX: Katsche Platz
UI DESIGN: Verena Haber
CLIENT SERVICE DIRECTOR: Christina Müller
ACCOUNT DIRECTOR: Marica Pignatelli
ACCOUNT MANAGEMENT: Nikolina Rasic, Miriam El Mostaqui
HEAD OF CREATIVE PRODUCTION: Marjorie Jorrot, Aras Sehatkar
CREATIVE PRODUCER: Meike Kornrumpf, Stefan Bader, Sandra Stueker
HEAD OF STRATEGY: Juliane Krause-Akelbein
PRODUCTION COMPANY: ANORAK Film Gmbh
DIRECTOR: Sebastian Strasser
EXECUTIVE PRODUCER: Christoph Petzenhauser
PRODUCER: Toni Jaschke
DOP: Benoit Soler
PRODUCTION DESIGNER: Robin Brown
COSTUMES: Florie Vitse
SERVICE PRODUCTION: Radioactive Film
PRODUCER: Serafima Kutsenko
1ST AD: Val Semko
ART DIRECTOR: Zhenia Popovichenko
EDITOR: Mischa Meyer
POST-PRODUCTION ONLINE: The Mill
PRODUCER: Konrad Weser, Imogen Pai
CREATIVE DIRECTOR: Dan Williams
VFX SUPERVISOR: Stefan Susemihl
2D LEAD: Tom Freeman
CG LEAD: Dave Hempstead
COMPOSITORS: Lonni Wong, Neil Reynolds
MATTE PAINTING: Jiyoung Lee
COLOUR GRADING: Slaughterhouse Berlin
COLORIST: Romola Davies
MUSIC: Playdis Berlin
MUSIC SUPERVISOR: Jade Miranda
EXECUTIVE MUSIC PRODUCERS: Georg von dem Bussche and Jade Miranda
COMPOSERS: Georg von dem Bussche, Mahdyar Aghajani, Rimon Bahere, Abul Mogard, Philipp Thimm, Frank Wiedemann
VOCALS BY: NARÉ PETROSYAN
STRINGS: Kundri Schäfer, Lorenz Swyngedouw, Tilman Hussla, Felix Thiemann, Guido Scharmer-Choi
CHOIR: Nikolaus Kuczewski, Irene Baumann, Benno Bings, Judith Jung.
STRINGS & CHOIR RECORDED BY: AXEL REINEMER AT JRS, BERLIN
MASTERED BY: DR. ANDREAS SCHÖNROCK AT FIFTYFOUR.AUDIO, BERLIN
SOUND DESIGN: String and Tins, London
PRODUCER SOUND: Rachel Hough
SOUND ENGINEER: Lawrenc Kendrick
Categories: Automotive, Carsplaydis, Thu, 03 Mar 2022 15:55:32 GMT