Tue, 03 Apr 2018 10:41:04 GMT
adam&eveDDB has launched a new brand campaign for Lloyds Bank, titled 'The Running of the Horses'.
The spot, directed by Pulse's Sam Pilling, demonstrates the bank’s long-standing commitment to be by the side of every person, community and generation throughout Britain.
The campaign celebrates and showcases the many different people and life stages supported by the bank. Young and old, friends and families, grandparents and new parents.
The TV ad starts with our hero, a young girl getting woken up in the middle of the night. With excitement in her eyes, she leads her town towards an unknown event. Finally, we see what they’ve all been waiting for: a beautiful heard of iconic black horses running along the coastline of their local beach.
The music track featured is a cover of the iconic song ‘You’re Not Alone’ by Olive recorded by Astræa. This song exemplifies the continuing and constant support that people want now and in the future.
Running of the Horses launched on Easter Sunday (1st April) and will run across TV, cinema, digital, print, outdoor and social.
Mat Goff, Joint-CEO of adam&eveDDB, says: “This latest chapter in our campaign shows the Lloyds black horse at its iconic best: powerful, dependable and there for every generation and community.”
Catherine Kehoe, Managing Director Group Brands and Marketing, Lloyds Bank adds: “In recent years our advertising has told the story of how Lloyds Bank has been by the side of families, businesses and communities in Britain for over 250 years. We continue on this journey, being by the side of our customers today, serving diverse generations, from young to old, parents and grandparents”.
Media Agency: Greenhouse (MEC)
Media Planner: Jonathan Hill, Mark Cochran
Sound Company: Factory Studios
Sound Engineer: Ant Moore
Creative Agency: adam&eveDDB
Chief Creative Officer: Ben Priest, Richard Brim
Producer: Patrick Cahill/Celestine Hall
CEO: Mat Goff
Print Producer: Amanda Davies
Assistant Producer: (Integrated) Nicholas Akinnibosun
Global Chief Strategy Officer: David Golding
Planning Director: Ben Worden
Senior Planner: Gail Anderson-Brown
Account Managers: Verity Evans, Janki Shah
Photographer: Dean Rogers
Retoucher: Mark Henry @ King Henry
Post Production Company: The Mill
Producer: Clare Melia
Colourist: James Bamford
2D Lead: Carl Norton
2D Artist: Gary Driver and Nina Mosand
3D Lead Artist: Sam Driscoll
3D Artists: Pavel Mamichev, Ashley Tilley, Dan Yargici, Michael O’Donoghue, Vicky McIntyre, Kevin O’Sullivan
Production Company: Pulse Films
Director: Sam Pilling
Producer: Arlene McGann
Executive Producer: James Sorton
DOP: Pat Scola
Production Manager: Ben Burdock
Production Designer: Neville Stevenson
Line Producer: Stu Giles
Song: You’re Not Alone - Astræa
Edit Company: Speade
Editor: Ellie Johnson
Genres: Scenic, Storytelling
Categories: Banking, Financeadam&eveDDB, Tue, 03 Apr 2018 10:41:04 GMT