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A Tale of Two Brothers to Celebrate Special Olympics and National Siblings Day

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Y&R Mexico focus on shared humanity and inclusion in touching new film

A Tale of Two Brothers to Celebrate Special Olympics and National Siblings Day
This National Siblings Day (today), Special Olympics and Y&R Mexico have developed a new film to promote inclusion of people with intellectual disabilities, by telling the story of two brothers joined not only by blood but by shared passions of sport and competition. The only difference between them? They were born seconds apart. The spot emphasizes Special Olympics’ belief that when we take the field, our differences fade away, revealing only our shared humanity.
The story of sibling unity and inclusion is at the heart of Special Olympics. It was the isolation and mistreatment of Rosemary Kennedy, the intellectually-disabled sister of the Kennedy clan (which featured a United States president and two senators) that prompted her sister, Eunice Kennedy Shriver, to take up the fight for those with intellectual disabilities. Thanks to the special bond between Rosemary and Eunice, Special Olympics was born.
That story is re-imagined for today’s global audience, with a new brand emphasis on complete inclusion for people with intellectual disabilities through athletics, health, education, civic roles, and entertainment.  This film is part of the lead up to a larger brand campaign that will formally launch next year around the organization’s 50th Anniversary.

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Production Company

Director: Kike Maíllo

Production Company: Oxigeno

Production Director: Sonia Uribe


Music Production: Studios Apollo

Original Composition: Peter Van Uytfanck, Michael Mooney & Nicola Ormiston

Producer: Gabriel Gagnon

Creative Agency

Account Executive: Carolina Hernández

Account Supervisor: Maricela Magaña

CEO: Héctor Fernández

Creative Agency: Y&R Mexico

Creative VP: Saúl Escobar

Director of Production: Juan Pablo Osio

Head of Art: Luis Enriquez

Planning VP: Natalia Verrio

Senior Planner: Adrian Morales

General Creative Director: Karla Santa Anna

Associate Creative Director: Marco de León , Rurik García

Genres: People, Storytelling

Categories: Events, Sports and Leisure

VMLY&R LATAM, Mon, 10 Apr 2017 16:16:13 GMT