senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745
A Squishy Fish Gets His Wish in Quirky Skittles Spot
12/04/2022
Group745
Advertising Agency
London, UK
893
Share
The&Partnership teams up with Burning Reel and Creep to launch its first UK work for the Skittles Squishy Cloudz range
Group_3646

Introducing Skittles Squishy Cloudz - the newest product from the Skittles family that offers a completely unique eating experience with its bouncy, squidgy and squishy texture, compared to the moreish chewiness you’d expect of Skittles.

To launch the new Squishy Cloudz, The&Partnership needed to dramatise the softer, squishier texture of the product, in a universally appealing way, whilst capturing the quirky personality you’d expect from Skittles.

The campaign was born out of the universal insight that when we see or hold anything squishy, we’re overcome with an irresistible urge to squish, through the absurd and wonderful world of Skittles we brought this irresistible urge to life, creating a magical talking squishy fishy who’s crying out to be squished, and when he is, releases a magical stream of Skittles Squishy Cloudz.

The campaign will go live in the UK between 11th April - 7th May, across online video (OLV) social (Facebook, Instagram, Youtube)

Squish the Rainbow. Taste the Rainbow. 

Creative Director at The&Partnership James Fernandes says: “This is totally bonkers, utterly absurd, and 100% Skittles. I couldn’t be more proud of T&P’s first creative work for Skittles”  

Credits
Agency / Creative
Production
Post Production / VFX
Music / Sound
Work from The&Partnership
Group745
Team GB
NatWest
20/02/2024
22
0
Group745
Lovely Day
TransPennine Express
13/02/2024
13
0
Group745
Last Steps
Transport for Greater Manchester
07/12/2023
36
0
ALL THEIR WORK