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A Squishy Fish Gets His Wish in Quirky Skittles Spot

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The&Partnership teams up with Burning Reel and Creep to launch its first UK work for the Skittles Squishy Cloudz range

A Squishy Fish Gets His Wish in Quirky Skittles Spot

Introducing Skittles Squishy Cloudz - the newest product from the Skittles family that offers a completely unique eating experience with its bouncy, squidgy and squishy texture, compared to the moreish chewiness you’d expect of Skittles.

To launch the new Squishy Cloudz, The&Partnership needed to dramatise the softer, squishier texture of the product, in a universally appealing way, whilst capturing the quirky personality you’d expect from Skittles.

The campaign was born out of the universal insight that when we see or hold anything squishy, we’re overcome with an irresistible urge to squish, through the absurd and wonderful world of Skittles we brought this irresistible urge to life, creating a magical talking squishy fishy who’s crying out to be squished, and when he is, releases a magical stream of Skittles Squishy Cloudz.

The campaign will go live in the UK between 11th April - 7th May, across online video (OLV) social (Facebook, Instagram, Youtube)

Squish the Rainbow. Taste the Rainbow. 

Creative Director at The&Partnership James Fernandes says: “This is totally bonkers, utterly absurd, and 100% Skittles. I couldn’t be more proud of T&P’s first creative work for Skittles”  

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Production

Director: Henry Littlechild

Producer: Cal Gordon

Production Company: Burning Reel

Production Manager: Ashley Whyte

Production Assistant: Rebecca Robinson

DoP: Theo Garland

Production Designer: Vicente Ben

Sound Recordist: Bogdan Mecea

Cast: Charles Timson

Post Production

Post Production: Creep

Editor: Ben Watson

VFX Artist: Becanti Wijnbergh

Colourist: Chris Bell

Agency

Agency: The & Partnership

Creative Director: James Fernandes

Creatives: Sam Collins & Ivan Stanojevic

Producer: Dominique Strouthos

Accounts: Emma Kelly + Phil Hourdakis

Planners: Alex Dobson + Christina FuscoHouse

Project Management: Connor Wright

Genres: People, Comedy

Categories: Sweet, Food

The&Partnership, Tue, 12 Apr 2022 14:49:49 GMT