You share, they strip.
Vicomte A. invites you to undress its models in an interactive and 'social' strip-tease.
Click on the clothes you'd like to remove and he/she throws them at your wall (your Facebook wall)... The more you share, the more he/she undresses.
Check it out at: http://www.socialstriptease.com/
Credits
Agency: Fred & Farid Shanghai
Brand: Vicomte A.
Executive Creative Directors: Fred & Farid
Creative Director: Gregoire Chalopin
Copywriter: Laurent Leccia
Art Director: Laurent Leccia
Brand supervisors: Arthur de Soultrait, Julie Clerambourg
Producer: Sacha Guyon, Bastien Chanot
Development & Production: Lumini