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A Small-Scale Great Escape in Publicis Conseil Renault Campaign

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Wanda director Xavier Mairesse follows a fish's epic journey to the ocean

A Small-Scale Great Escape in Publicis Conseil Renault Campaign

Since its launch in 2013, the Renault Captur compact crossover has already made a name for itself as an emblematic model in the range thanks to its distinctive design and the strong positioning embodied by its base line: Capture Life.

With a view to ensuring continuity, Publicis Conseil is launching a new, powerful and original campaign in the form of a genuine ode to a modern, unconventional lifestyle. Audiences will be invited to break out of their daily routine, live life to the full and get the most out of every moment, thanks to the Renault Captur.

The campaign will consist of an advertising film in which a fish, upon seeing a Renault Captur drive by, decides to escape its monotonous life and be free again by setting off on a wild car chase. This quest for freedom is played out to a strong rock rhythm with surf music instrumentals (called 'Sur la planche 2013' by La Femme - which won an award for album revelation of the year at the Victoires de la Musique in 2014)


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Production Company

Director: Xavier Mairesse

DOP: David Ungaro

Production Company: Wanda

Post Production / VFX

Post Production Company: Mikros Image

Creative Agency

Creative Agency: Publicis Conseil

Art Director: Alexandra Offe

Chief Creative Officer: Olivier Altmann

Copywriter: Didier Aerts

TV Producer: Pierre Marcus, Nathalie Levincent, Antoine Daubert

Client

Advertiser: Renault

Genres: Comedy, Visual VFX, Action

Categories: Automotive, Cars

Publicis Conseil, Tue, 29 Jul 2014 08:58:08 GMT