Online car insurer, Bingle, is relaunching its brand with a decisively different campaign, created by The Monkeys, demonstrating how simple it is for people to get a car insurance quote and save money.
The campaign message, “Bingle. As simple as it sounds”, is based on the insight that most people don’t enjoy researching or purchasing insurance, and instead, prefer to get it done quickly to get on with their lives.
The launch TVC shows how easy it is for Joni, a sky diving chimpanzee, to get a quote backed with the claim that you can “get a quote in under two minutes.” Additional spots feature other interesting characters getting insurance quotes, including one who plays the jazz flute to make his pet crab dance while tapping a tablet screen. The spots were directed by Hamish Rothwell at Goodoil Films.
Bingle Brand Manager, Jasmine Hilderbrand, says, “It’s great to see this campaign come to life and we’re thrilled to work with The Monkeys on repositioning the Bingle brand for people that have better things to do than worry about insurance. We wanted to challenge category conventions in a light-hearted way. We get insurance is boring so we’re here to make it as simple as possible because life is too short to waste on insurance. With The Monkeys’ strong digital and strategic offering, as well as their provocative and light- hearted creative, it’s very exciting to see the impact this campaign is already having on the brand.”
Of course, Joni the chimpanzee didn’t really jump out of a plane at 20,000 feet, but was completely created using computer graphics by The Mill, New York. The entire process of turning a live-action actor into a realistic chimpanzee took nearly four months to produce the hairy, fleshy primate.
Says GoodOil Director Hamish Rothwell, “It’s not often you come across a script where you get to toss a chimp out of a plane. The trickiest part has been keeping the chimp realistic-looking. But that’s what The Mill does best, and we’re really happy with the way Joni has turned out.”
The campaign launch is supported by digital, press and out-of-home that all demonstrate the simplicity of getting a quote and saving money with Bingle (part of the Suncorp Group).view more - Creative
Brand Manager: (Exec) James Fitzpatrick, Jasmine Hildebrand
Post Production Company: The Mill New York & FIN Design + Effects
Art Director: Paul Sharp, Ben Gartland
Copywriter: Mike Burdick, Siobhan Fitzgerald
Creative Agency: The Monkeys
Executive Creative Director: Justin Drape
Head of Content Production: (Group) Kate Blackadder, Sarah Dyck, (Manager) Anthony Campagna
Head of TV / Production: Thea Carone
Production Assistant: Alex Gillespie
Creatives: Paul Sharp, Mike Burdick
Director: Hamish Rothwell
DOP: Crighton Bone
Producer: Sam Long
Production Company: Goodoil Films
Sound Design: Simon Kane @ Song Zu
Edit Company: The Butchery
Editor: Jack Hutchings
Genres: Comedy, Visual VFX, Scenic
Categories: Insurance, Financelbbonline.com, Mon, 19 Jan 2015 11:03:01 GMT