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A Skydiving Chimp & Jazz Crab Prove How Simple Bingle Insurance Is

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The Monkeys relaunch brand with spots directed by Goodoil's Hamish Rothwell

A Skydiving Chimp & Jazz Crab Prove How Simple Bingle Insurance Is

Online car insurer, Bingle, is relaunching its brand with a decisively different campaign, created by The Monkeys, demonstrating how simple it is for people to get a car insurance quote and save money.

The campaign message, “Bingle. As simple as it sounds”, is based on the insight that most people don’t enjoy researching or purchasing insurance, and instead, prefer to get it done quickly to get on with their lives.

The launch TVC shows how easy it is for Joni, a sky diving chimpanzee, to get a quote backed with the claim that you can “get a quote in under two minutes.” Additional spots feature other interesting characters getting insurance quotes, including one who plays the jazz flute to make his pet crab dance while tapping a tablet screen. The spots were directed by Hamish Rothwell at Goodoil Films.

Bingle Brand Manager, Jasmine Hilderbrand, says, “It’s great to see this campaign come to life and we’re thrilled to work with The Monkeys on repositioning the Bingle brand for people that have better things to do than worry about insurance. We wanted to challenge category conventions in a light-hearted way. We get insurance is boring so we’re here to make it as simple as possible because life is too short to waste on insurance. With The Monkeys’ strong digital and strategic offering, as well as their provocative and light- hearted creative, it’s very exciting to see the impact this campaign is already having on the brand.”

Of course, Joni the chimpanzee didn’t really jump out of a plane at 20,000 feet, but was completely created using computer graphics by The Mill, New York. The entire process of turning a live-action actor into a realistic chimpanzee took nearly four months to produce the hairy, fleshy primate.

Says GoodOil Director Hamish Rothwell, “It’s not often you come across a script where you get to toss a chimp out of a plane. The trickiest part has been keeping the chimp realistic-looking. But that’s what The Mill does best, and we’re really happy with the way Joni has turned out.”

The campaign launch is supported by digital, press and out-of-home that all demonstrate the simplicity of getting a quote and saving money with Bingle (part of the Suncorp Group).

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Advertiser: Bingle

Brand Manager: (Exec) James Fitzpatrick, Jasmine Hildebrand

Post Production / VFX

Post Production Company: The Mill New York & FIN Design + Effects

Creative Agency

Art Director: Paul Sharp, Ben Gartland

Copywriter: Mike Burdick, Siobhan Fitzgerald

Creative Agency: The Monkeys

Executive Creative Director: Justin Drape

Head of Content Production: (Group) Kate Blackadder, Sarah Dyck, (Manager) Anthony Campagna

Head of TV / Production: Thea Carone

Production Assistant: Alex Gillespie

Creatives: Paul Sharp, Mike Burdick

Production Company

Director: Hamish Rothwell

DOP: Crighton Bone

Producer: Sam Long

Production Company: Goodoil Films


Sound Design: Simon Kane @ Song Zu


Edit Company: The Butchery

Editor: Jack Hutchings

Genres: Comedy, Visual VFX, Scenic

Categories: Insurance, Finance, Mon, 19 Jan 2015 11:03:01 GMT