In early March 2012, RED Digital Cameras approached RSA with a distinct problem - RED needed a short film to showcase the prototypeREDray 3D laser player and projector at the NAB Convention on 15th April 2012 in Las Vegas.
The purpose of the showcase was to demonstrate the athleticism of the RED system including the remarkable RED Epic camera. Configured for 3D, the film needed to push the limits of the cameras exposure sensitivity and colour range - a demonstration of the REDray projector had revealed that the colour range far exceeded anything that I had experienced to date - together with the massive 4K projection, the visual experience was literally mind blowing.
Jim Jannard and Jarred Land of RED Camera indicated that rather than a typical demo film and, since Hollywood producers and studios were effectively unable to authorize the use of movie footage shot on RED Epic cameras to RED, they instead were obliged to produce a ‘real world‘ narrative - a movie.
"Oh! and by the way", said Jim around his Cuban cigar, "I want it like Bladerunner."
"Fuck!", I said and began to sweat. We had just under 28 days.
Though nowhere nearly ‘Bladerunner’, LOOM is the result. A dystopian account of the future of food production and the conceit of bio-technology. A thread of Frankenstein runs throughout - recent scientific findings suggest that the science is sound.
Bacon will never again taste the same.
Starring Giovanni Ribisi & Jellybean Howie.
Written & Directed by Luke Scott. Photographed by Darek Wolski. Production Design by Chris Seagers. Music by Colin Smith & Simon Elms. Edited by Jason Hellman.