1 month ago
For almost two billion Muslims around the globe, observing the month of Ramadan and celebrating Eid has, this year, been like nothing they’ve ever known. While festivities are a time for family to come together, 2020 has shown them that in the interest of safety it is better to be apart.
With this in mind, agencies and creatives from across the globe have undertaken the challenge to create moving and inspiring campaigns that capture the spirit of Ramadan whilst highlighting what makes this year’s version of events so very unique. To see this through there has been a rise in the use of stock footage, animation and in the case of FP7/McCann taking to social media to gather clips of pilgrims during their time at Mecca.
With so many standout campaigns this year some of our favourites have been the Iftar sand clock from McDonald’s, a message from Heinz Indonesia to remind us that they’ll always be by our side and an animated-slash-live action clip from FCB Kuala Lumpur detailing one child’s experience over the holy month.
LBB Editorial, 1 month ago