Grey New York
Tue, 05 Feb 2019 10:35:46 GMT
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A Real 'Runaround Sue' Is the Star of Grey New York's Applebee's Spot
Tool's Leigh Marling directs ad featuring the 1961 hit by American singer Dion
Applebee’s today launches a new 60-second spot from Grey New York focusing on its Car Side To Go pick-up service.
A busy, happy doctor/mum’s life in the fast lane from ballet to treating patients to late night visits to the cleaner to feeding the family is showcased to the music of 'Runaround Sue', the 1961 hit by American singer Dion.
Applebee’s CMO Joel Yashinsky said: “The song ‘Runaround Sue’ is a classic and beloved song that we feel best represents the hectic and hurried daily life of our hero character, who embodies many Applebee’s customers and their desire for convenient food options in an increasingly busy world.”
The spot was directed by Leigh Marling through Tool.
Offline
Editor: Michael Ramirez
Client
Advertiser: Applebee’s
Production Company
Director: Leigh Marling
DOP: Corey Walter
Executive Producer: Adam Seely
Head of Production: Tania Salter
Integrated Production Director: James McPherson
Producer: Peri Brand, Dante DeParma
Producer Assistant: Jake Alviene
Production Company: Townhouse, Tool
Senior Post Producer: Christina Torres
Creative Agency
Account Director: (EVP) Nadine Falco, (VP) Ilyssa Harbatkin
Account Executive: Taylor Cartwright
Account Supervisor: Stephanie DiMilia
Art Director: Reagan Fromm
Chief Creative Officer: John Patroulis
Creative Agency: Grey New York
Creative Director: Ryan McCarthy, Brian Mekjian
Deputy Chief Creative Officers: Jeff Stamp
Executive Creative Director: Jeff Anderson
Executive Strategy Director: Tony Lederer
Junior Copywriter: Ryne Radermacher
Music Producer: David Lapinsky
Senior Project Manager: Arie Andrews
Strategy Director: Meghan Taylor
Genres: Music & Sound Design, People, Storytelling
Categories: Fast food, Retail and Restaurants
Grey New York, Tue, 05 Feb 2019 10:35:46 GMT
