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A Real 'Runaround Sue' Is the Star of Grey New York's Applebee's Spot

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Tool's Leigh Marling directs ad featuring the 1961 hit by American singer Dion

A Real 'Runaround Sue' Is the Star of Grey New York's Applebee's Spot

Applebee’s today launches a new 60-second spot from Grey New York focusing on its Car Side To Go pick-up service.

A busy, happy doctor/mum’s life in the fast lane from ballet to treating patients to late night visits to the cleaner to feeding the family is showcased to the music of 'Runaround Sue', the 1961 hit by American singer Dion.

Applebee’s CMO Joel Yashinsky said: “The song ‘Runaround Sue’ is a classic and beloved song that we feel best represents the hectic and hurried daily life of our hero character, who embodies many Applebee’s customers and their desire for convenient food options in an increasingly busy world.”

The spot was directed by Leigh Marling through Tool. 


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Offline

Editor: Michael Ramirez

Client

Advertiser: Applebee’s

Production Company

Director: Leigh Marling

DOP: Corey Walter

Executive Producer: Adam Seely

Head of Production: Tania Salter

Integrated Production Director: James McPherson

Producer: Peri Brand, Dante DeParma

Producer Assistant: Jake Alviene

Production Company: Townhouse, Tool

Senior Post Producer: Christina Torres

Creative Agency

Account Director: (EVP) Nadine Falco, (VP) Ilyssa Harbatkin

Account Executive: Taylor Cartwright

Account Supervisor: Stephanie DiMilia

Art Director: Reagan Fromm

Chief Creative Officer: John Patroulis

Creative Agency: Grey New York

Creative Director: Ryan McCarthy, Brian Mekjian

Deputy Chief Creative Officers: Jeff Stamp

Executive Creative Director: Jeff Anderson

Executive Strategy Director: Tony Lederer

Junior Copywriter: Ryne Radermacher

Music Producer: David Lapinsky

Senior Project Manager: Arie Andrews

Strategy Director: Meghan Taylor

Genres: Music & Sound Design, People, Storytelling

Categories: Fast food, Retail and Restaurants

Grey New York, Tue, 05 Feb 2019 10:35:46 GMT