The Brooklyn Brothers
1 month ago
The team at The Brooklyn Brothers have been benefiting from Nina Stephenson-Camps, a Mindfulness Coach (a client side marketer and ex agency) who has created bespoke meditations for the creative and marketing industry.
At this time, resources such as meditation are available to the industry but people don’t know much about. Using ideas in this way allows for the mind to open and reflect on what is important. Nina has free meditations every day on Instagram live and her website so something that is accessible for everyone in adland.
Here, Nina explains five ways in which creatives can include meditation into the working day:
1. Curve balls are part of everyday agency life - so when an unexpected occurs and you need to take a mental break in order to review the situation and determine the most practical, effective way forward try this: stop what you're doing.
Place your feet on the ground, straighten your spine and draw your shoulder blades back and down. Focus on your breathing, taking deep breaths in for the count of four and exhale to the count of eight. Do this for 60 seconds. Why it works: It brings you into the present moment so you're viewing the situation in it's real context and not basing it on the past or future. This way you're able to assess the situ in its 'real' context
2. View all situations through the lens of "what can I learn, how can I grow?" - This mindset approach will keep you open to new approaches and ways of doing things. It also helps unconscious sarcasm or curt emails because you're coming from a place of knowledge seeking.
3. Set your alarm on your phone at two hour points - when your alarm goes off, use it as a trigger to remind you to pause and check-in on your mental wellbeing. Use your inhalation and exhalation to identify your internal chatter - so what are your immediate thoughts that are coming up.
4. Overwhelmed with your to-do list? Focus your attention on one object for 60 seconds - This technique will quiet your mind so you can focus on your priorities.
5. Words are powerful - What we say and how we say it impacts on our experience. If you're constantly talking about how 'busy' your day is, that's what you'll experience. Busy is hectic, busy isn't poised, busy is frantic. Try saying your day is 'full' - full has a totally different tone to it - it's in control, it's managing, it's gliding through your day.