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A Polo, a Golf and a Tiguan Tell Their Owners How it Is for VW Services Campaign

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DDB Paris campaign knows the best place for your VW will always be at VW

A Polo, a Golf and a Tiguan Tell Their Owners How it Is for VW Services Campaign

Within the repair and maintenance service market, competition is particularly fierce, and the price war is raging.

There is a reason why VW Services are more expensive than elsewhere. Servicing your VW at VW is certainly pricey, but it also has its benefits.

Only at VW, will you find knowledgeable experts: equipped with the best tools to service your VW, trained more than 300 hours to the highest standard and using VW Genuine parts to ensure that your VW remains 100% VW.

VW models are in the best position to have an opinion on this issue. With DDB Paris, VW tells the story of an orange Polo, a red Golf and a Tiguan that are opposed to their owners’ choice.

If these cars could, they would say that : NO, NO, NO, NO and no, they don’t want to go into a garage that is not a VW workshop. And frankly, we understand.

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Agency: DDB

Chief Creative Officer: Alexander KALCHEV

Art director: Julien BEUVRY

Copywriter: Sonia DOS SANTOS

Business Director: Olivier MASSANELLA

Head of TV Prod: Corinne PERSCH

TV Producer: Gaelle DE POMPIGNAN

Account director: Alexandre TURCAUD

Strategic Planner: Loïc MORANDO

Production: AllSo

Producer: Franck ANNESE

Directors: Christophe CAUBEL

Director of photography: Lucie BAUDINAUD

Sound production: Studio 5

Sound Producer: Cédric BOIT, Clément REYNAUD, Alexandre VICART et Marine CREMER

Client: Volkswagen Service

Head of the quality department & After-Sales Marketing: Dorothée BRIGHT-BOU After-Sales Marketing Manager

Project manager: Aurore GOMES

Genres: Dialogue, Comedy

Categories: Automotive, Cars

DDB Paris, Tue, 10 May 2022 12:51:02 GMT