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A Plant's Pain Helps a Man's Mental Health Struggle in Short Film 'Bud'

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The Visionaries' Claire Norowzian, charity Mind Food and Media Trust show the power of plants and gardening in managing mental health

A Plant's Pain Helps a Man's Mental Health Struggle in Short Film 'Bud'

Claire Norowzian has directed a new short film for Mind Food charity and Media Trust, titled ‘Bud’, telling the story of a young man named Joe who finds some balance in the middle of a mental health struggle, through the power of plants and gardening.

Kept to himself in his bedroom and consumed by only his own company, Joe is startled by a talking plant that calls out to him and grabs his attention. Soon he is taken on a journey of discovery about the possibilities available to him in regards to addressing his mental health. The film is humorous and absurd, yet also very reassuring and calming as Joe gets to meet other individuals who are on similar journeys of introducing themselves to nature therapy.

Claire, who also co-wrote the film explained how it all began: “I was invited by the organisation Media Trust, who partner film makers with local charities, to create volunteer films. I was partnered with the brilliant, nature therapy charity in Ealing, My writing partner Phil Ball and I have both personally experienced issues with mental health in our families, so we were incredibly keen to get involved.”

Claire then went on to explain how these personal experiences helped to shape a narrative a bit differently from what’s normally shown when addressing mental health. “Mental health advertising tends to have a particular tone,” she said. “But we came up with the idea of a disruptive black comedy that speaks to a young, male audience through the medium of a streetwise, sassy pot plant! As we live through a continuing global pandemic, everyone’s lives have been thrown upside down and our mental health has taken a major hit. Frustrated that humans don’t take the benefits of the natural world seriously enough, nature is fighting back to help save our emotional well-being.”

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Joe: Keenan Munn-Francis

Flower: Raphael Bushay

Daisy: Jenny O'leary

Lucy: Herself

Mindfooders: Themselves


Director: Claire Norowzian

Writers: Phil Ball & Claire Norowzian

Producer: Luwina Lo

Director’s Agent: The Visionaries

DOP: Bruce Jackson

Music: Nightingale Part 1 & 2 By Cosmo Sheldrake

Camera Operator: Chris Stevens

Camera Operator: Alex Byng

1st AC: Tom Eames

1st AC: Joe Hallgate

2nd AC: Eddie Caldas

Camera Trainees: Curtis Jackson and Ellie Brooks-shorland

Sound Operator: Hugh Griffis

Sound Operator: Gérard Abeille

Art Directors: Richard Ward And Paula West

Art Department Assistant: Alize Speed

Catering: Valy Norowzian

Hair & Makeup: Anya Mcdevitt And Nicola Svensen

Wardrobe: Jenny Svantesson

Runner: June Jackson

Casting Director: Anna Kennedy


Edit House: Stitch

Editor: Ben Corfield


Post Producer: Angela Hart

Post Assistant: Maud Barry

Post Assistant: Laura Reyes

VFX House: Grizzle

VFX Supervisor: Tom Carpenter & Freddie Littlewood

VFX Artist: Curtis ‘superstar’ Hartley

Post House: Lucky Cat

Post Producer: Lauren Skelton

Online Editor: Jon Myers

Post House: Halo

Post Producer: Shannon Turner

Colourist: Duncan Russell


Sound Design: Joe Wilkinson & Will Cohen

Audio Post Producer: Eimear Ni Ghuaire

Audio Post: String and Tins


Foley Artist: Caoimhe Doyle

Foley Recording Mixer: Ciara Mahon


Mindfood Director: Lucy Clark


Media Trust: Michaela Lowe

Media Trust: Wendy Pearce, Jason Heritage & Procam Take 2

Special Thanks: Mark Puffet & Ice Film

Genres: Dialogue, Storytelling, People

Categories: Corporate, Social and PSAs, Charity

Lemonade Reps, Wed, 19 Jan 2022 11:41:25 GMT