Tue, 29 Mar 2022 08:24:48 GMT
For the first time in history, a Peruvian museum allowed visitors to touch its most emblematic pieces, with more than 1500 years of antiquity: ancient ceramics in the shape of male genitalia. The never-before-seen action seeks to grab the attention of all media, but above all to save lives.
Larco Museum (Lima-Peru), one of the top museums in the world according to Trip Advisor, preserves the most important collection of erotic ‘Huacos’ in the country—sculpted even before the Incas—and just like any museum in the world: forbidden to touch.
On the other hand, in Peru, more than 10 thousand cases of prostate, testicular and penile cancer were detected in the last year; a historic record that unfortunately hadn’t been a topic of conversation on social networks or mass media, and that could decrease in the coming years just by educating the population on self-examinations and having regular check-ups.
Due to this alarming figure, Larco Museum joins in alliance with Liga Contra el Cáncer and Fahrenheit DDB Perú to take art to second base: the fight against cancer.view more - Creative
Advertising Agency: Fahrenheit DDB, Lima, Peru
Advertiser: Larco Museum / Liga Contra el Cáncer
Client team: Ulla Holmquist / Damary milla
General Account Director: Alberto Goachet
Account team: Lorena Pro / Luana Yupanqui
CCO: Ricardo Chadwick
Executive Creative Director: Sergio Franco Tosso
Creative Directors: Yoshi Ishikawa / Mauricio Loredo
Planning: Giuliana Lazo
Agency production team: Vanessa Díaz / Alithu Rosado / Mafer Galarza
Production Company: Canica
Director: Gonzalo Iglesias
Executive Production: Maria Teresa Benvenuto
Audio Company: Sordo
Genres: Dialogue, People
Categories: Museums and Galleries, Sports and LeisureFahrenheit DDB, Tue, 29 Mar 2022 08:24:48 GMT