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A Pep Talk from State Farm Featuring Aaron Rodgers and Clay Matthews

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American football stars take centre stage in DDB's latest work

A Pep Talk from State Farm Featuring Aaron Rodgers and Clay Matthews

Pep Talk is a 30 second spot featuring both American football MVP Aaron Rodgers and his fellow teammate and linebacker, Clay Matthews. This is the sixth consecutive year State Farm has teamed up Aaron Rodgers, but this year’s spot is a little different than the client’s Discount Doublecheck spots.  

State Farm worked with DDB US on a fresh approach for their football marketing efforts this year. With the recent launch of the brand’s Here to help life go right positioning, this year’s football creative is different because it drives  home the benefit of combining home and auto with State Farm, demonstrating exactly how State Farm is here to help. The Pep Talk spot plays off the duality of life’s moments and how State Farm is here to help life go right by combining your home & auto. 

video
A Pep Talk from State Farm featuring Aaron Rodgers and Clay Matthews
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Production Company

Production Company: Hungry Man

Director: Wayne McClammy

Producer: Mino Jarjoura, Dave Bernstein

DOP: Dion Beebe

Post Production / VFX

VFX Supervisor: Michael Gregory

Colourist: Ricky Gausis

CG Supervisor: Clement Renaudin

2D Supervisor: Gizmo Rivera

Executive Producer: Lexi Stearn

Producer: Hillary Thomas

Post Production Company: MPC

Creative Agency

Chief Creative Officer: John Maxham

Creative Agency: DDB

Chief Strategy Officer: Jack Perone

Group Creative Director: Mel Routhier, Barry Burdiak, John Hayes

Senior Art Director: Mina Mikhael

Senior Copywriter: Tyler Kirsch

Chief Production Officer: Diane Jackson

Executive Producer: Scott Kemper

Producers: Luke LiManni

Senior Producer: Amanda VanCanegham

Production Manager: Scott Terry

Group Business Director: Ben Gladstone

Account Supervisor: Jaclyn Govostis, Tina Rosin, Jackie Schultz

Account Executive: Kristen Dahlen

Group Strategy Director: John Manley

Associate Creative Director: Katie Bero, Brian Culp

Music

Music Production: JSM

Producer: Joel Simon

Offline

Edit Company: Beast

Editor: John Dingfield

Edit Assistant: Bryan Simpson

Head of Production: Lauren Roth

Executive Producer: Peter Hullinger

Client

Advertiser: State Farm

Genres: Comedy

Categories: Banking, Finance

DDB North America, Tue, 13 Sep 2016 21:16:58 GMT