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Creative in association withGear Seven
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A Nun's Dirty Habit Revealed in Saatchi's Spot for Tide

16/07/2014
Advertising Agency
London, UK
174
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Independent's Matt Smukler shoots a funny spot for laundry detergent brand

Women of God are meant to be clean and pure. Unfortunately, that's only half true with this nun in Saatchi & Saatchi's new spot for Tide.

Directed by Independent's Matt Smukler, the spot stars a rather embarrassed nun revealing her dirtiest habit that she's been doing for years.







Credits


Client - Tide

Title - Dirty Little Habit


Independent:

Director - Matt Smukler (repped by Independent Films)

Producer - Carr Donald

DOP - Peter Donahue

Production Designer - Tony Gasparro


Saatchi & Saatchi:

Creative Director - Laura Mulloy

ACD - Lauren McCrindle

ACD - Erin Wendel

Liz Sloane - Exec Producer

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