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A New Cannes Chimera Challenge Is Unveiled

Awards and Events 0 Add to collection

Participants of the previous Chimera could potentially earn $1,000,000 to fulfil their ideas

A New Cannes Chimera Challenge Is Unveiled

 

In May 2012 Cannes Lions and the Bill & Melinda Gates Foundation  launched a unique challenge to find innovative new ways to convince the public of the success of overseas aid. Now, after an overwhelming response from the creative industries, the second phase of the project is getting underway.
 
During the First Round, 914 entries from 85 countries responded to the challenge. In November 2012 a small group of finalists will be flown to Seattle to join the first-ever Chimera - a unique selection of past Cannes Lions Grand Prix winners - for a two-day workshop where together they fine-tune their ideas. They will also be awarded $100,000 each. After Seattle they can potentially earn $1,000,000 to bring their ideas to life.
 
And the challenge is continuing. A second Chimera has been selected from Grands Prix winners from Cannes Lions 2012 and a new brief is now open. See below:
 
Another Chance To Change The World With Two Sides Of Paper
 
Cannes Lions is again teaming up with the Bill & Melinda Gates Foundation to create a competition to solve a communications challenge that the world is facing: the Grand Challenge for Communications.
 
The Topic: Aid Is Working. Tell The World
 
The brief: The goal of this challenge is to identify new ways to motivate people to show ongoing support for investment in the developing world, by highlighting the extraordinary progress already being made to meet international development goals.
 
We invite proposals that deliver truly innovative ideas, and will give preference to those that show a compelling plan for how to distribute and scale the ideas in order to create and sustain public engagement around investments in global development.
 
We Are Accepting Proposals In Four Areas:
 
- Ideas that can be implemented via mobile telecommunications
- Ideas involving new ways to communicate data on aid
- Ideas that engage young audiences
- Ideas that demonstrate how aid can foster self-sufficiency in poor countries.
View a promo video below:
 

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lbbonline.com, Fri, 07 Sep 2012 15:02:36 GMT