Another Film Company
Wed, 12 Nov 2014 13:35:36 GMT
Aldi's christmas ad directed by Another Film Company's Lucy Blakstad features a never ending table of food. Titled ' Everyone's Coming to Us this Christmas' it tracks from one scene to the next through various different households, even stopping at a beach bar and then the Space Station, finishing with Jools Holland and his band playing ' Chestnuts roasting on an open fire'.
The spot was written by McCann Manchester creatives Mick Craven and Gary Delaporte & produced by George Saunders at Another while TV Production was done by McCann's Lucy Moore and Abby Moore.
Blakstad says " I have always enjoyed the freshness and originality of the Aldi advertising. It makes me laugh and there's an honesty and a realness about their creative work which gives Aldi a real character. I don't think it looks like an overly technical job - even though it was - which is exactly what I wanted. It had to have top notch food and natural and spontaneous performances. It's so much easier to achieve this kind of job with everyone not speaking but I love dialogue scripts and I'm passionate about sound so I was happy to weave all the elements together. I naturally hand picked the cast and crew and each person played a key role - even more than normal - in keeping all the different elements 100% perfect and consistent in every take. It was great to work with someone as experienced as DOP Stephen Keith Roach. In one scene we had a constant track, two lines of dialogue from a couple of grumpy octogenarians in onesies, three lighting changes, one burning Christmas pudding and a mince pie that was levitating….all in 4.5 seconds exactly.
Both Jools and his band were fantastic to work with - the newest member joined about 15 years ago and yet they still make each other laugh and just broke into spontaneous jamming sessions between takes just for fun."
Post Production Company: Big Buoy
Edit Company: Final Cut
Editor: Amanda James
Artist: Jools Holland
Director: Lucy Blakstad
DOP: Stephen Keith Roach
Producer: George Saunder
Production Company: Another Film Company
Creative Agency: McCann Manchester
Executive Creative Director: Dave Price
Head of TV / Production: Lucy Moore
Managing Partner: Simon Buchanan
TV Producer: Abby Moore
Genres: Music performance, People
Categories: Supermarkets, Retail and RestaurantsAnother Film Company, Wed, 12 Nov 2014 13:35:36 GMT