Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Global Recognition
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

A Muscle-bound Chatbot Stars in New Campaign for German Bank Sparkasse

Creative 0 Add to collection

Harald Zwart directs latest work from Jung von Matt/Spree

A Muscle-bound Chatbot Stars in New Campaign for German Bank Sparkasse

In its latest campaign, Sparkasse, Germany’s oldest and best-known bank, is using a chatbot that explores the boundaries of what is feasible like never before. The mobile campaign, developed by Jung von Matt/Spree, promotes the 'Kwitt' app feature, with which people can simply send money from one mobile phone to another.

The focus is on a muscle-bound colossus. Users can get in touch with him via a Facebook Messenger chatbot, book his services, and create and share one of countless personalised videos. For example, the muscleman vocally reminds a friend of outstanding debts and even breaks through walls to do so. 



“The world in which our target group moves is characterised by technological innovations and a love of entertainment in the classic sense,” says Silke Lehm, head of marketing communication at the Deutscher Sparkassen- und Giroverband (German Savings Banks Association, DSGV). “And the campaign has managed to combine storytelling with new technological possibilities,” adds Till Eckel, head of creation at Jung von Matt/Spree.

The campaign will be launched from February with a 50-second web film and various Facebook and online formats that direct users to the messenger chatbot and link to the campaign website, where the app feature can also be downloaded. During the summer, the colossus can then be seen in movie theatres, during commercial breaks on TV, and in various print media.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Production Company

Director: Harald Zwart

Creative Agency

Creative Agency: Jung von Matt/Spree

Categories: Banking, Finance

lbbonline.com, Thu, 16 Feb 2017 15:12:59 GMT