Peach
dlmdd
Gear Seven/Arc Studios/Shift
I Like Music
mo-sys
liahome
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

A Multiverse of Bill Nyes Front EA's New Origin Access Campaign

369

ADD TO COLLECTION

Everyone's favourite science guy stars in new spots from FCB West

A Multiverse of Bill Nyes Front EA's New Origin Access Campaign
Electronic Arts and FCB West are back with a brand new campaign to launch the next evolution of its gaming subscription service, Origin Access for PC. This new campaign takes aim at the PC gaming audience in a language they appreciate - science.  
 
"Through the power of science, we’re going to educate the world on how to take full advantage of the potential for endless gaming on Origin Access in an entertaining way,” says Dana Marineau, vice president, global creative team at Electronic Arts
 
And for this science–based campaign, they needed an influential scientific voice … is there a more trusted scientific voice than Bill Nye?
 
“As a kid, I spent most of my days after school playing video games and watching ‘Bill Nye The Science Guy’,” says Frank Fusco, copywriter of FCB West. “Which is why when the research mapped science and gaming together, Bill Nye made perfect sense.”
 
In the first of five new spots featuring Bill Nye, this spot 'Multiverse' launched in North America on Jan 12th and will launch globally soon. 


CREDITS

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Visual VFX

Categories: Sports and Leisure, Gaming

FCB US, Wed, 20 Jan 2016 16:57:49 GMT