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A-MNEMONIC Sings a Song of Softener for Senokot Constipation Relief

Creative 1.4k Add to collection

New song-and-dance number by A-MNEMONIC was performed live on the shoot

A-MNEMONIC Sings a Song of Softener for Senokot Constipation Relief

A-MNEMONIC Music has composed this song-and-dance number for the latest Senokot Max campaign for Havas London. 

Written by creatives Tom Manning and Dave Mygind, the advert celebrates "how a wonderfully regular life could be." 

After writing and approving the 'song' before the shoot, US directors the Docter Twins were adamant the actors performance should sound as believable and real as possible, with minimum post syncing, preferably none. A music producers nightmare! 

So, with a combination of in-ear monitoring and some expert sound recording on the shoot, the live takes were assembled. In the end, no post syncing required. 

What you hear are the actors' original live takes, as they performed it. Definitely 'real'! The composer was Stuart Hancock.

Senokot Max
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Music Company: A-MNEMONIC Music

Composer: Stuart Hancock


Sound Company: Scramble Soho

Sound Engineer: Dave Cooper


Advertiser: Reckitt Benckiser

Brand: Senokot Max

Production Company

Director: Docter Twins

Production Company: Savage

Creative Agency

Creative Agency: Havas London

Copywriter: Tom Manning

Producer: Sarah Sharp

Genres: Choreography, Music performance, Music & Sound Design

Categories: Pharmacy, Medicine and remedies

A-MNEMONIC, Fri, 20 Jul 2018 08:47:46 GMT