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A-MNEMONIC Scores Emotional Soundtrack for iFolor Christmas Campaign

Creative

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Touching spot from Swiss agency Walker was shot by features director Nigel Cole of Feel Films

A-MNEMONIC Scores Emotional Soundtrack for iFolor Christmas Campaign

A-MNEMONIC Music have scored the touching and emotional soundtrack for this years iFolor Christmas spot, created by Swiss agency Walker.  Ifolor is Switzerland’s leading provider of personalised photo books.

The new campaign titled “Grace” highlights that ‘great moments live forever.’

The beautiful production was shot by features Director Nigel Cole (Made In Dagenham, Calendar Girls, Saving Grace) who assembled a strong cast, including veteran actress Helen Ryan (The Elephant Man) and Gina Bramhill (Made In Dagenham).  The spot was produced by Feel Films London.

The spot focuses on an elderly woman who visits her dementia-suffering husband in a nursing home.  The simple and sparse music starts off with a solo piano to coincide with the husband’s impassive appearance.  The wife then offers him a touching gift, a photo book from ifolor which contains photos from their youth.