senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

A-MNEMONIC Provides Audio Branding for TalkTalk

04/12/2019
Music & Sound
London, UK
131
Share
Brand will use sonic identity across all media including TV, radio, video on demand and all the brand touchpoints

With the launch of its 'For Everyone' campaign, TalkTalk identified they needed a ‘unique sound identity’ for the brand that highlighted great broadband speed, a simple offering, easy to deal with – underpinned by the value of fairness.

With successes on the Sonic Branding for travel brand ABTA and TV show Love Island, A-MNEMONIC were the ideal choice to deliver a music package.

The TalkTalk brand was established in 2003 - with a history of using a vast back catalogue of music in their marketing - from “Something in the Air” by Thunderclap Newman, “Neon Rainbow” by The Box Tips, and their well-known sponsorship of The X Factor, the brand has always engaged with their audience through music.

After research into the brand’s history and brand proposition, A-MNEMONIC presented to TalkTalk their vision for the brand’s audio identity - with the core idea of keying off the syllabic rhythms of their line: ‘For Everyone’.


A-MNEMONIC developed and produced several full-length brand tracks, culminating in a related sonic logo. From the several routes on the table, two ideas emerged as potential favourites and placed into audio research / testing held by Global

Following testing, the clear winner was chosen for it’s unique, distinctive and memorable qualities - the sound of TalkTalk was born.

TalkTalk plan to use their new audio mnemonic across all media, from TV, Radio, Video On Demand and all the brand touchpoints.

November Amazon Prime Promotion Campaign:


Credits
Brand
Agency / Creative
Music / Sound
More News from A-MNEMONIC Music
138
0
ALL THEIR NEWS
Work from A-MNEMONIC Music
Loved Clothes Last
Fashion Revolution
30/10/2023
9
0
New Season
Oscar De La Renta
30/10/2023
6
0
Discover Your Smile
TUI
30/10/2023
13
0
ALL THEIR WORK