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A-MNEMONIC Crafts a Fresh Sound for ITV's ‘The Martin Lewis Money Show’ Rebrand

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A-MNEMONIC’s Andrei Basirov and Toby Jarvis (composers of the Love Island theme) produced a fresh, contemporary music identity

A-MNEMONIC Crafts a Fresh Sound for ITV's ‘The Martin Lewis Money Show’ Rebrand

Now in its 10th series, and presented by Martin Lewis and Angellica Bell, the show is the UK's most-watched current affairs programme averaging just under four million viewers. 

In preparation for the new series, the Martin Lewis production team were tasked to update the entire look and feel, including commissioning new music identity. 

A-MNEMONIC were invited to compose a new theme for the show, but with an entertainment twist – fun but authoritative.  This music package included opening titles, end titles, music beds and stings.  

After an extensive pitch process, A-MNEMONIC’s Andrei Basirov and Toby Jarvis (composers of the Love Island theme) produced a fresh, contemporary music identity for the show.

Series Producer, Jaime Corby, of ‘The Martin Lewis Show’ said “A-MNEMONIC made our written brief come to life exactly as we'd hoped, and were a pleasure to work with through the whole process. Our new music sounds classy and modern. They were very responsive - we had a tight deadline and they turned around the music quickly, efficiently and with a smile too.”

You can watch ‘The Martin Lewis Money Show’ every Thursday evening at 8.30 pm on ITV.


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The Martin Lewis Money Show
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Client

Broadcaster: ITV

Production Company

Production Company: Multistory Media

Producer: Jaime Corby

Music

Music Company: A-MNEMONIC

Composers: Andrei Basirov & Toby Jarvis

Genres: Music & Sound Design

Categories: Media and Entertainment, TV and Radio

A-MNEMONIC, Thu, 17 Sep 2020 10:01:58 GMT