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A Male Pole Dancing Champion Laughs at Haters in This Brilliant Sprite Ad

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Editors' Choice: Alberto Del Campo stars in ‘The Pole’ as part of agency Santo’s ‘It’s hater season, stay fresh’ global campaign

A Male Pole Dancing Champion Laughs at Haters in This Brilliant Sprite Ad

Under its new brand concept ‘It’s haters season, stay fresh’, Sprite has launched a new film featuring male pole dancing world champion Alberto Del Campo as he dances to the rhythm of a speech created using hateful comments about men who practice his discipline.

The piece is shot in a single take, vividly showcasing the dancer’s ability and strength. Choreographed by award winning director and Los Angeles choreographer Jo Roy, alongside del Campo, the idea comes from the Santo agency with production by La Doble.

The piece is part of the wider ‘I Love You Hater’ campaign, which encourages keeping a cool attitude in the face of attacks by haters.

Sprite 'The Pole'
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Creative Agency


Chief Creative Officer: Maxi Itzkoff

Executive Creative Director: Rafael Santamarina / Juan Ignacio Etchanique

Creative Director: Juan Manuel Quintero Betancur / Javier García

Producer: Ella Sercovich / Tef Iselli

General Account Director: Florencia Spinetta

Account Director: Sabrina Santos

Production Director: Leandro Sussman

Post Production / VFX

Post Production: Luis Staffolani / Cynthia Fuentes

Production Company

Production Company: LA DOBLE

Director: Jo Roy

Executive Producer: Adrian Aspani / Veronica Pascual

Producer: Marco Pilosio

DOP: Manuel Bullrich

Choreography: Alberto Del Campo / Jo Roy

CEO : Jose Arnal

Art Director: Fernanda Chali

Stylist: Maria Jose Aicardi


Advertiser: Coca-Cola

Brand: Sprite


Editor: Sebastian Mega Diaz

Genres: Choreography, People, Dialogue

Categories: Soft Drinks, Carbonated Drinks, Mon, 04 Mar 2019 10:57:30 GMT