Under its new brand concept ‘It’s haters season, stay fresh’, Sprite has launched a new film featuring male pole dancing world champion Alberto Del Campo as he dances to the rhythm of a speech created using hateful comments about men who practice his discipline.
The piece is shot in a single take, vividly showcasing the dancer’s ability and strength. Choreographed by award winning director and Los Angeles choreographer Jo Roy, alongside del Campo, the idea comes from the Santo agency with production by La Doble.
The piece is part of the wider ‘I Love You Hater’ campaign, which encourages keeping a cool attitude in the face of attacks by haters.
Creative Agency: SANTO BUENOS AIRES
Chief Creative Officer: Maxi Itzkoff
Executive Creative Director: Rafael Santamarina / Juan Ignacio Etchanique
Creative Director: Juan Manuel Quintero Betancur / Javier García
Producer: Ella Sercovich / Tef Iselli
General Account Director: Florencia Spinetta
Account Director: Sabrina Santos
Production Director: Leandro Sussman
Post Production: Luis Staffolani / Cynthia Fuentes
Production Company: LA DOBLE
Director: Jo Roy
Executive Producer: Adrian Aspani / Veronica Pascual
Producer: Marco Pilosio
DOP: Manuel Bullrich
Choreography: Alberto Del Campo / Jo Roy
CEO : Jose Arnal
Art Director: Fernanda Chali
Stylist: Maria Jose Aicardi
Editor: Sebastian Mega Diaz
Genres: Choreography, People, Dialogue
Categories: Soft Drinks, Carbonated Drinkslbbonline.com, Mon, 04 Mar 2019 10:57:30 GMT