A Look Behind the Scenes with Jelly London Illustrator Mimi Leung

Ever wondered what inspires the jelly talent? What drives them? What a typical day is like? Well jelly London's Head of Comms Rachael Guiver went behind the scenes with illustrator Mimi Leung to find out just how she creates her crazy and colourful work.

RG> Tell us how it all started.

ML> Unhealthy liking for cartoons, strange compulsion to draw motorbikes, lots of Dragon Ball.

RG> What’s a typical day like for you? How do you come up with all your new concepts?

ML> Dreaming, thinking, reading, reflecting. and the Internet. .. and snacks and being silly with my dog. Mostly being silly with my dog.