Rethink Canada and Radke's Michael Clowater mark the brand's 150th anniversary with a film backed by an '80s love classic
French fries and Heinz Ketchup go together like, well, french fries and Heinz Ketchup. But for its latest spot for the Canadian market the brand has taken that connection a step further.
'True Love', created by Rethink and directed by Radke's Michael Clowater, tells the story of a lonely potato on a journey from farm to french fry. It’s at that point that, of course, the fry meets its one true love, Heinz Ketchup. Backed by Heart’s 80’s hit 'What About Love', the spot brings a tongue in cheek charm to the classic food pairing.
The spot is the latest from Kraft Heinz Canada and celebrates Heinz’s Tomato Ketchup’s 150th anniversary. “Heinz has been doing common things uncommonly well for 150 years. It’s an iconic brand known for great taste and uncompromising quality, but our aim this year was to reinforce the deep emotional connection fans have with the brand through the timeless love story between food and Heinz Ketchup. A story that reflects the indescribable truth about Heinz, that our favourite foods just aren’t the same without it," said Nina Patel, head of brand build communications & innovation at Kraft Heinz Canada.
The spot launches Heinz’s 150th year and will be accompanied by surrounding digital and social campaign elements throughout the summer of 2019.