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A Lone Wanderer Reaches a Literal Fork in the Road in Droga5's IHOP Ad

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Omelettes or pancakes - which will you choose?

A Lone Wanderer Reaches a Literal Fork in the Road in Droga5's IHOP Ad

Droga5 New York has followed up on its 'Pilots' ad for IHOP with their latest spot 'The Wanderer'.

The spot opens on a mysterious Wanderer and his trusty steed as he discovers a literal fork in the road. We come to find that the Wanderer is on a quest for breakfast and the fork in the road is forcing him to choose between pancakes or omelettes. Which way to go? He struggles deeply with this quandary until he’s abruptly rescued by an innocent bystander who informs him that he could just go to IHOP where “they have all kinds of omelettes that come with pancakes,” so he doesn’t have to choose. He further assists the Wanderer by pointing out the nearest IHOP, which has been directly across the street the entire time. 

The campaign was created based on the consumer insight that the combination of omelettes plus pancakes (sweet and savoury) was very motivating for customers. Additionally, the spot was shot with director, David Shafei, and production company, World War Seven.

The 30-second and 15-second cuts of the “Wanderer” spot will run on TV across the US, while the long-form will run online and across social channels. The campaign will be further supported through radio, digital and social media activations that echo the commercial’s irreverent and eccentric tone and reinforce the message that no one need ever choose because all IHOP’s omelettes comes with a side of pancakes. 


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Client

Advertiser: IHOP/DineEquity

Chief Marketing Officer: Brad Haley

Post Production / VFX

Colourist: Tom Poole @ Company 3

Executive Producer: Ashley McKim

Flame: Mario Caserta

Post Production Company: Method

Creative Agency

Account Supervisor: Doug Keith

Associate Account Manager: Janelle Whitehurst

Business Affairs Manager: Abigail Press

Chief Strategy Officer: Jonny Bauer

Communications Strategist: Parks Middleton

Creative Agency: Droga5 NY

Creative Chairman: David Droga

Data Strategist: Ryan Miller

Designer: Albie Eloy

Director of Business Affairs: Jocelyn Howard

Director of Communications Strategy: Elizabeth Hartley

Executive Creative Director: Scott Bell

Executive Producer: Amanda Revere

Group Account Directors: Alex Woods

Group Strategy Director: Katy Alonzo

Junior Art Director: Jackie Moran

Junior Copywriter: Scott Minniear

Producers: Forrest Holt

Senior Art Director: Zack Madrigal

Senior Copywriter: Richard Langhorne

Strategist: Alex Cohen

Design director: Nate Moore

Production Company

Director: David Shafei

DOP: Steve Yedlin

Executive Producer: Josh Ferrazzano

Producer: Michael Mitchell, Graham Dunglinson

Production Company: World War 7

Music

Executive Producer: Sasha Awn

Music Production: APM

Producer: Andi Lewis

Sound Design: Sam Shaffer @ Mackcut

Sound Mix: Elizabeth McClanahan @ Heard City

Offline

Edit Assistant: Danielle Minch

Edit Company: Mackcut

Editor: Erik Laroi

Executive Producer: Gina Pagano

Producer: Margarita Mutuc

Genres: Comedy, Storytelling, Dialogue

Categories: Restaurants, Retail and Restaurants

Droga5 New York, Mon, 12 Feb 2018 15:38:55 GMT