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A Litter of Puppies Is a Metaphor for Getting Paid Early in Ad for US Challenger Bank Chime

Creative 241 Add to collection

barrettSF launches four spots for the brand's latest national campaign

A Litter of Puppies Is a Metaphor for Getting Paid Early in Ad for US Challenger Bank Chime
Together with ad agency barrettSF, US challenger bank Chime has launched latest national ad campaign. Based on the success of its inaugural campaign, 'Early Payday' is Chime’s second major advertising effort.

The four new commercials bring Chime’s 'Get Paid Early' feature to life. This feature enables Chime members on direct deposit to get paid early by making the money available as soon their employer deposits it – often up to two days before it’s made available by most traditional banks. In one spot, an office worker’s warm and fuzzy feelings about getting paid early are externalised through a huge litter of adorable puppies.



In the other commercials, two sales associates return from the earlier campaign. The spots showcase the odd dynamic between this unlikely pair who share one thing in common – a deep love of banking with Chime.





“It might sound like a stretch to show people loving their bank,” says barrettSF associate creative director Jen Hart. “But our campaign was inspired by real Chime users who are legitimately gushing about Chime. It’s like we just made a documentary. A really weird documentary.”

Shot by Doug Cox and edited by Stu Barnes of the Cabinet, who teamed up with the agency again after working on the 2018 Chime commercials, the campaign goes live on April 29. The spots will launch nationally on broadcast TV and across social media platforms.



“Chime has built a brand that’s grown to well over 3 million accounts largely through word-of-mouth,” said Chime CEO, Chris Britt. “We’ve proven that banking can be free, helpful and easy to use and we hope the latest campaign will inspire more people to make the switch from traditional fee-driven banks.
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Client

Brand: Chime Bank

Co-Founder: Chris Britt

CEO: Chris Britt

Head of Marketing: Chris Terschluse

Post Production / VFX

Post Production Company: The Cabinet

Flame Artists: Mark Everson

Colourist: Ayumi Ashley

Post-production Coordinator: Marta Navarrete

Colour Company: Mission Film and Design

Sound

Sound Engineer: Eben Carr

Sound Company: One Union

Sound Management: Jaylen Block-Smith

Creative Agency

Creative Agency: BarrettSF

Executive Creative Director: Jamie Barrett

Creative Director: Aryan Aminzadeh

Copywriter: Aryan Aminzadeh

Associate Creative Director: Jen Hart

Head of Production: Conor Duignan

Broadcast Producer: Davielle Boon

Managing Director: Patrick Kelly

Account Director: Molly Warner

Account Supervisor: Julia Ortinez-Hansen

Production Company

Production Company: The Cabinet

Director: Doug Cox

Partner: David Verhoef

CEO : David Verhoef

Line Producer: Scott Wickman

Casting Director: Gregg Cohen

Offline

Edit Company: The Cabinet

Editor: Stu Barnes

Genres: Comedy, People, Dialogue

Categories: Banking, Finance

Sapka Communications, Thu, 09 May 2019 09:47:46 GMT