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A Lidl Christmas Story Set in the Clink

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This intriguing Finnish supermarket ad is created by Folk Finland and directed by Misko Iho through Directors Guild Helsinki

A Lidl Christmas Story Set in the Clink
Lidl’s latest Christmas film, The Cell, is created by Folk Finland and directed by Misko Iho through Directors Guild Helsinki. The native Finn is repped through Stink London in the UK and is currently based in LA, where he is repped by Interrogate.

Set in a prison, we follow an elderly inmate, as Christmas arrives and snowfall beckons outside. Wearily, he counts down the days on his wall, accompanied by stirring music from Hannu Honkonen.

A prison guard slips a gift-laden tray under the door to his cell but what could be within the paper wrapping? Revealing a file, we see the inmate hightailing it into the dark, whilst the guard waits at his desk.

On hearing a bell, the guard returns to the cell where our white-haired, bearded friend can be seen climbing through the window, laden with Lidl bags. It’s almost as if he’s…, he couldn’t be? Could he…..?

The film closes with the unlikely friends sitting down to share a sumptuous Lidl Christmas dinner, complete with lit-up tree.

Misko says: "I haven’t worked in Finland for many years but the moment I read this script from Folk , I felt that this was really something I had to do. This kind of simple but impactful story is the reason why I love filmmaking so much."

Executive producer Juha-Matti comments: “Just when you thought all the Christmas films were done, Lidl pulls out a cracker!"
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Music Company: Hannu Honkonen


Editor: Mikko Löppönen

Edit Company: James Post

Post Production / VFX

Colourist: Henri Pulla

Post Production Company: Troll VFX

Colour Company: Pullapost

Online: Pullapost, James Post

Production Company

Production Company: Directors Guild Helsinki

Executive Producer: Juha-Matti Nieminen, Ville Varesvuo

Director: Misko Iho

DOP: Jean-Noël Mustonen


Sound Engineer: Tube Seppänen

Sound Company: Humina


Brand: Lidl Finland

Head of Marketing: Laura Siltanen

Advertising Manager: Christian Saukkola

Creative Agency

Creative Agency: Folk Finland

Copywriter: Sami Korjus

Art Director: Tuomas Myllymäki

Creative Director: Tommi Laiho

Producer: Johanna Murtomäki

Account Director: Pia Dahlman

Genres: Music & Sound Design, Comedy, People, Scenic, Storytelling

Categories: Supermarkets, Retail and Restaurants

Stink, Wed, 05 Dec 2018 10:33:52 GMT