A Lidl Christmas Story Set in the Clink
This intriguing Finnish supermarket ad is created by Folk Finland and directed by Misko Iho through Directors Guild Helsinki
Lidl’s latest Christmas film, The Cell, is created by Folk Finland and directed by Misko Iho through Directors Guild Helsinki. The native Finn is repped through Stink London in the UK and is currently based in LA, where he is repped by Interrogate.
Set in a prison, we follow an elderly inmate, as Christmas arrives and snowfall beckons outside. Wearily, he counts down the days on his wall, accompanied by stirring music from Hannu Honkonen.
A prison guard slips a gift-laden tray under the door to his cell but what could be within the paper wrapping? Revealing a file, we see the inmate hightailing it into the dark, whilst the guard waits at his desk.
On hearing a bell, the guard returns to the cell where our white-haired, bearded friend can be seen climbing through the window, laden with Lidl bags. It’s almost as if he’s…..no, he couldn’t be? Could he…..?
The film closes with the unlikely friends sitting down to share a sumptuous Lidl Christmas dinner, complete with lit-up tree.
Misko says: "I haven’t worked in Finland for many years but the moment I read this script from Folk , I felt that this was really something I had to do. This kind of simple but impactful story is the reason why I love filmmaking so much."
Executive producer Juha-Matti comments: “Just when you thought all the Christmas films were done, Lidl pulls out a cracker!"view more - Creative
Music Company: Hannu Honkonen
Editor: Mikko Löppönen
Edit Company: James Post
Post Production / VFX
Colourist: Henri Pulla
Post Production Company: Troll VFX
Colour Company: Pullapost
Online: Pullapost, James Post
Production Company: Directors Guild Helsinki
Executive Producer: Juha-Matti Nieminen, Ville Varesvuo
Director: Misko Iho
DOP: Jean-Noël Mustonen
Sound Engineer: Tube Seppänen
Sound Company: Humina
Brand: Lidl Finland
Head of Marketing: Laura Siltanen
Advertising Manager: Christian Saukkola
Creative Agency: Folk Finland
Copywriter: Sami Korjus
Art Director: Tuomas Myllymäki
Creative Director: Tommi Laiho
Producer: Johanna Murtomäki
Account Director: Pia Dahlman
Genres: Music & Sound Design, Comedy, People, Scenic, Storytelling
Categories: Supermarkets, Retail and Restaurants Stink, Wed, 05 Dec 2018 10:33:52 GMT