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A Judo-Loving Kid Is Inspired by His Dad in This Cinematic Film for Special Olympics LATAM

09/04/2019
Advertising Agency
Mexico City, Mexico
161
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VMLY&R Mexico and Catatonia’s Hari Sama tell a story of inspiration for the sports organisation for people with intellectual disabilities
During the International Day of Sport for Development and Peace, Special Olympics Latin America and VMLY&R Mexico launched ‘The Same Blood’ a film that highlights the valuable contribution of persons with intellectual disabilities to the sporting world and our daily lives.
 
The film shares the story of a young boy’s pursuit to follow in his father’s footsteps. Inspired by the sight of future Olympians studying the arts of Judo, we follow the boy as he works to begin his own training in the sport. In the end, we see that his biggest inspiration is his father.    
 
Produced by Catatonia and helmed by director Hari Sama, ‘The Same Blood’ is a beautiful story with the powerful message that inspiration is universal when it comes to parents and children.  
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