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A Horde of Evil Snowmen Face Off Against Nissan in Epic New Spot

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Sequoia Content teams with Hey Wonderful’s Cedric Nicolas-Troyan and Juniper Park/TBWA in new ad for the 2017 Nissan Rogue

A Horde of Evil Snowmen Face Off Against Nissan in Epic New Spot

Winter weather got you down? How about a rowdy snowball fight to lift your spirits? Juniper Park/TBWA’s new commercial for the 2017 Nissan Rogue brings a vast snowy landscape to life with some good old-fashioned fun in “Return of the Snowmen.” Directed by Sequoia Content, Hey Wonderful’s Cedric Nicolas-Troyan , who earned an Oscar nomination for Visual Effects on Snow White and the Huntsman, the commercial showcases the vehicle’s All-Wheel-Drive as it defeats an army of snowmen in a snowball fight. The 2017 Nissan Rogue leaves no doubt about its ability to #ConquerAllConditions.

Nicolas-Troyan is known for his visually arresting work directing Universal’s The Huntsman: Winter’s War, 2016’s dark fantasy action-adventure film starring Emily Blunt, Charlize Theron, Chris Hemsworth and Jessica Chastain, and commercials for brands such as Samsung, Sega and Time Warner Cable, to note just a few. Nicolas-Troyan’s credits also include second unit directing Disney’s blockbuster Maleficent and Universal Pictures’ Snow White and the Huntsmen.

“Return of the Snowmen” was broadcast for the first time this week in Canada, and broke earlier this month in the U.S.

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Production Company

Director: Cedric Nicolas-Troyan

DOP: Glen Keenan

Executive Producer: Suzanne Allan

Managing Director: Michael Di Girolamo, Founder /Managing Director Hey Wonderful

Production Company: Sequoia Content (Canada) Hey Wonderful (U.S)

Line Producer: Tony McGarry

Post Production / VFX

CG Supervisor: Michael Blackbourn

Post Production Company: The Embassy, The Vanity

Producer: Danielle Kinsey

Production Coordinator: Annie-Claude Lapierre

VFX Supervisor: David Casey

FX Lead: Adam Harder


Edit Company: Saints Editorial

Editor: Mark Paiva

Executive Producer: Michelle Rich

Producer: Sara Windrim


Audio Post Production: Eggplant

Creative Agency

Account Executive: Deanna Coates

Account Supervisor: Milly Benko

Chief Creative Officer: Alan Madill, Terry Drummond, Barry Quinn

Copywriter: Marco Buchar

Creative Agency: Juniper Park\TBWA

Executive Creative Director: Gerald Kugler, Rodger Eyre

Group Account Directors: Calvin Daniels / Mark Dicks

Producer: Karen Blazer

Associate Creative Director: Susie Lee

Genres: Animation, Visual VFX, Action

Categories: Automotive, Cars

Sequoia Content, Fri, 20 Jan 2017 15:06:28 GMT