'A Hell Of A Job'

BBR Saatchi & Saatchi IL, is recruiting a "god damned"programmer and they are searching in the most likely of places – within the realms of the most popular game ever released, Diablo 3.

 

This is the first time that a job interview is taking place inside the realms of a computer game – a great opportunity not only to make the usually stressful interviewing process more fun, but also to appeal to the target audience, and let them show their skills in a place they feel at home (hell).

 

Yossi Lubaton, the agency's CEO (and a Level 60 Barbarian), will be searching for worthy candidates who will rise up to the challenge. They will play alongside Lubaton's character in some of the toughest multiplayer missions the game has to offer.

 

During the mission, the candidates will be asked a series of personal and professional questions, and will also be judged by their game skills: fast reaction time, creative thinking and teamwork.

 

He/She who excels the interview in hell, will score the legendary Warmonger sword, one of the hardest adn most sought after items in the game, along with tonnnes of gold and the summons to attend an interview with Lubaton at the agency's offices.

 

Link to the campaign's site:
http://hellofajob.co.il/?lng=eng

 

Link to the video:
http://youtu.be/Zkt3cw4ZKmw

 

Credits:

CEO: Yossi Lubaton

VP Creative: Nadav Pressman

Creative Directors: Eran Nir, Eddie Goldenberg

Copywriter: Shachar Aylon

Art Director: Ori Hasson

Digital Art: Asi Epshtain

Programmer: Leonid Angarov

Editor: Alon Shmoelof

VP Production: Dorit Gvili

Production: Avital Benchetrit, Alon Shmoelof

VP Digital: Maayan Tirangel

Digital Studio Manager: Danit Atia Moshe

Announcer: Reuven Miller

Announcer Manager: Sharon Chana