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A Happy New Year, App and Car with Autotrader & Mcasso

Creative 442 Add to collection

Autotrader springs into 2016 with composition from Mcasso

A Happy New Year, App and Car with Autotrader & Mcasso

In the weeks leading up to Christmas, Mcasso swapped out its studio's sleigh bells for a horn section and got busy writing a new piece for the 2016 launch of Autotrader's new app.

Working with the creative team at Isobar, the team were briefed to create a composition with an easy going, broad appeal - reflecting Autotrader's cross-generational spread of customers and the ease of use of the UK's top automotive's new mobile app. 

The resulting track has a light-hearted, upbeat and lyrical brass top line, underpinned by easy going lilting ska rhythms. 

video
A Happy New Year, App and Car with Autrotrader!
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Music

Music Production: Mcasso Music Production

Offline

Edit Company: The Quarry

Editor: Scot Crane

Post Production / VFX

Grade: Duncan Russell

Post Production Company: Glassworks

Producer: Johnny Fairburn

Production Company

Director: Steve Reeves

Producer: Tim Marshall

Production Company: Another Film Co

Client

Advertiser: Autotrader

Creative Agency

Art Director: Dani Brown

Copywriter: Alex Wood

Creative Agency: Isobar

Producer: Sue Cooke

Genres: Music & Sound Design

Categories: Automotive, Cars

Mcasso, Thu, 14 Jan 2016 12:16:16 GMT