Thu, 14 Jan 2016 12:16:16 GMT
In the weeks leading up to Christmas, Mcasso swapped out its studio's sleigh bells for a horn section and got busy writing a new piece for the 2016 launch of Autotrader's new app.
Working with the creative team at Isobar, the team were briefed to create a composition with an easy going, broad appeal - reflecting Autotrader's cross-generational spread of customers and the ease of use of the UK's top automotive's new mobile app.
The resulting track has a light-hearted, upbeat and lyrical brass top line, underpinned by easy going lilting ska rhythms.
Music Production: Mcasso Music Production
Edit Company: The Quarry
Editor: Scot Crane
Grade: Duncan Russell
Post Production Company: Glassworks
Producer: Johnny Fairburn
Director: Steve Reeves
Producer: Tim Marshall
Production Company: Another Film Co
Art Director: Dani Brown
Copywriter: Alex Wood
Creative Agency: Isobar
Producer: Sue Cooke
Genres: Music & Sound Design
Categories: Automotive, CarsMcasso, Thu, 14 Jan 2016 12:16:16 GMT