Thu, 04 Dec 2014 14:38:11 GMT
Sharing is at the heart of KFC; from the iconic sharing buckets to the "all-hands-in" experience that comes from sharing KFC chicken. The new campaign communicates the strategy across TV, social, online and reactive Digital Out of Home that pulls in user generated content.
The 60 second TV advert, "The Boy Who Learnt to Share", is aimed at families and is a touching tale of a 6 and a half-year-old boy called Charlie who learns the joy of sharing at Christmas.
Running alongside the TV is a social challenge campaign aimed at young adults, #KFCSharesies, which aims to generate social conversation through shared activities.
Running on Facebook and Twitter from Monday 1st December, #KFCSharesies invites fans to participate in simple challenges for the chance to win amazing Christmas experiences to share with their friends. Prizes include a trip to New York, front row tickets for London Fashion week, a Christmas retreat in Iceland, a gaming session with KSI and the chance to record their own single.
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Post Production Company: Neil Davis at The Mill
Director: Si & Ad
DOP: Florian Hoffmeister
Executive Producer: Lizie Gower
Producer: Lucy Gossage
Production Company: Academy Films
Music Production: Michael Blainey at Sniffy Dog
Sound Design: Dan Beckwith at Factory
Editor: Joe Guest at Final Cut
Creative Agency: BBH London
Assistant Producer: David Lynch
Photographer: Tara Fisher
Head of Print Production: Sarah Cox
Producer: Jodie Sibson
Strategist: John Jones
Strategy Director: Debra Ladd
Team Director: Leo Sloley
Team Manager: Helen Campbell-Borton
Creatives: Claire Stokes & Maria Sousa Machado
Categories: Fast food, Retail and RestaurantsBBH London, Thu, 04 Dec 2014 14:38:11 GMT