McCann North America
Tue, 25 May 2021 14:37:00 GMT
3M’s ongoing Improving Lives campaign highlights their employees and the many ways they help make a difference in the world. In its first campaign with newly appointed agency, McCann New York, 3M tells the story of Chris DeColli.
When the COVID-19 pandemic first hit, Chris raised his hand and volunteered to be 3M’s point person coordinating with US Federal Emergency Management Agency (FEMA). His mission has been simple and endlessly complicated at once: help direct millions of respirators and other personal protective equipment (PPE) to front line workers.
But what makes his story truly remarkable? His own daughter is one of those front line workers, stationed as a nurse in a hard-hit Baltimore hospital after graduating right as the pandemic began.
In 'A Hand to Hold,' we hear Chris’s perspective on the urgency of his work, helping to get PPE to nurses – like his daughter, Erica – as they worked up close to provide care to their patients.
The next upcoming film in the campaign, 'A Father’s Commitment,' will share Erica’s POV on her dad’s work and what it meant to her as she suited up in her 3M PPE every day.
Together, Chris and Erica share one of the most unique perspectives on the pandemic as a father and daughter. While she fights it from the front lines, he and 3M are fighting it from the supply lines.
Genres: People, Storytelling, DialogueMcCann North America, Tue, 25 May 2021 14:37:00 GMT