Cubo has created a personalisation campaign for Pernod Ricard UK, ‘Your Signature Spirit’, allowing shoppers to customise bottles of Chivas Regal 12 year old, The Glenlivet 12 year old and Aberlour 10 year old whisky, ahead of Father’s Day.
The campaign will be promoted with on-pack communications driving shoppers to a website – www.yoursignaturespirit.com – where they can personalise bottle labels to create a memorable gift.
This is part of a wider drive from Pernod Ricard UK to gain share of voice from those spirits that typically dominate visibility in the run-up to Father’s Day.
To support this drive, Pernod Ricard UK will be promoting a selection of its premium spirits brands in major grocers, wholesalers and independents with a ‘Here’s to Fathers’ campaign.
Also from Cubo, this in-store and online campaign groups together five whisky brands: Chivas Regal, Aberlour, The Glenlivet, Ballantine’s Finest and Strathisla, and cognac brand Martell VS, ensuring options are available to suit all tastes.
Cubo has created point-of-sale displays promoting reasons to say thank you to fathers – aiming to raise awareness of each individual brand, attracting shoppers looking for a premium gift and growing category share. Morrisons shoppers will also be offered samples of Martell VS and Chivas Regal 12 year old in selected stores.
Cubo and Pernod Ricard UK have also teamed up with Tesco to create an exclusive in-store competition offering the winner an opportunity to say thank you in style, with a luxury trip for two to Monte Carlo. The prize includes flights, helicopter transfers, five-star accommodation, dinner at three-Michelin-star restaurant Le Louis XV-Alain Ducasse and £200 spending money.
Chris Walmsley, co-founder and head of planning at Cubo, said: “This campaign is all about reflecting the charm and quality of Pernod Ricard UK’s spirits brands – offering shoppers a meaningful way of saying thank you to fathers, and increasing brand visibility in retail. ‘Your Signature Spirit’ is a great example of what matters to Pernod Ricard UK – contributing something unique which will make a difference to the shopper and the consumer.”
Dan Reuby, Customer Marketing Director at Pernod Ricard UK, said: “Father’s Day is about doing something special to say thank you, and we wanted to offer shoppers a distinctive way of doing that. We’re delighted with the work from Cubo, which will support our ambition to grow share of voice and encourage new shoppers to try our brands.”view more - Creative
Categories: Spirits, Alcoholic Beverageslbbonline.com, Thu, 29 May 2014 11:58:58 GMT