Creative in association withGear Seven

A Dream Home Turns to Ruin in RE/MAX Ad from Leo Burnett Chicago

Music & Sound
Amsterdam, Netherlands
Sizzer Amsterdam creates a whimsical soundtrack for tricksy spot

RE/MAX, LLC has recently launched their first advertising campaign since the company went public last fall. Created by the real estate company’s new lead advertising agency Leo Burnett Chicago, “Dream With Your Eyes Open” campaign highlights the critical bond between home buyers and RE/MAX agents as Americans become more confident about the prospect of home ownership. 

 The TV commercials features eager home buyers hoping that they have, at long last, discovered their dream home. The campaign is anchored by a 30-second TV commercial, “Dreams.” The spot resembles a fairy tale story with CGI special effects and whimsical music; a story with a happy ending, thanks to a RE/MAX agent. 

Leo Burnett partnered with Sizzer Amsterdam to compose the one-of-a-kind music featured in the REMAX spot. The unique sound was large in part due to talents provided by world renowned musician, Thomas Bloch, whom specializes in rare instrumentation like the glass harmonica, christal baschet and ondes martenot. Laurence Klinger said of the relationship; "In advertising we strive to use leading artists in their fields, it was a great opportunity to combine Sizzer Amsterdam and Thomas Bloch's talents to come up with a branded sound for Remax."  

Supervised by Sizzer Amsterdam’s creative director, Michiel Marsman, the song is an esoteric and fantastic melody that sticks perfectly to the idea and concept of the dreamy TV spot but also to the global campaign. He adds " Working with Thomas Bloch was an absolute treat. As a Creative Director, I try to go for quality and craft, two words that apply to both Thomas Bloch as an instrumentalist and the instrument.”

"Jobs like this, where you get complete trust from the agency and client to create something beautiful is rare. I'm both happy and proud of the people involved - that we did this." explains Marcel A. Wiebenga - Business Development Director & Music Supervisor at Sizzer Amsterdam. 

In addition to the 30-second commercial, a series of 15-second spots show specific scenarios homebuyers might face and how a RE/MAX agent can help. The campaign was created as a joint initiative between Leo Burnett Chicago and Lapiz, an agency specializing in emerging markets. 

 The 2014 ad campaign will run throughout the calendar year on major broadcast and cable networks with TV spots starting March 17 and print and radio beginning in April.

Client: RE/MAX LLC 

Agency: Leo Burnett/Lapiz USA 

Ad or Campaign: “Dream With Your Eyes Open” 

Executive Creative Director: Laurence Klinger 

Creative Director: Manuel Torres 

ACD/Art Director: Flavio Pina 

ACD/Copywriter: Lizette Morazzani 

Executive Producer: Ken Gilberg 

Producer: Mariana Perin 

Senior Music Producer: Chris Clark 

EVP, Director of Planning: Wells Davis 

VP, Strategy Director: Howard Laubscher 

Strategy Director: Felipe Cabrera 

EVP, Account Director: Richard Roche 

VP Account Director: Ernesto Adduci 

Account Supervisor: Sara Abadi 

Account Executive: Spencer Colvin 

Production Company: MPC Creative 

Director: Paul O’Shea, Dan Marsh 

Executive Producer: Asher Edwards 

Line Producer: Zak Thornborough


Post Producer: Diana De Vries

VFX Supervisors: Ross Denner, Gizmo Rivera 

Grade: MPC LA 

Colorists: Mark Gethin, Derek Hansen 

Editorial: Cut+Run/LA 

Editor: Isaac Chen 

Music Company: Sizzer Amsterdam 

Composer: Thomas Bloch 

Audio Mix: Audio Producers Group (APG)/Chicago 

Sound Engineer: Peter Erazmus 

Sound Design: STIR/Amber Tisue 

Producers: David Kaplan, Mindy Verson