Mon, 27 Aug 2018 01:30:49 GMT
Online, pets get a lot of love. Especially on
Instagram - some dogs have more than five million followers and get a
million likes every day, while rescue dogs struggle to get attention
and, most importantly, find a new owner.
PetMe is an AI capable of identifying dog breeds, temperament, size and
coat, and matching those qualities to over 9000 available rescue dogs
This is how it works - post any dog image using #petme. The AI will recognise the breed and auto-comment back to everyone offering a dog of exact or similar qualities up for adoption.
Many influencers have already joined the cause, and DDB Sydney is inviting everyone to help out by posting as well.
Creative Agency: DDB Sydney
Executive Creative Director: Tara Ford
Chief Creative Officer: Ben Welsh
Design: Dandreti Design
Creative Content Strategist: Augusto Correia
Creative Technologist: Patrick Schroen
Categories: Home, Pet SuppliesDDB Sydney, Mon, 27 Aug 2018 01:30:49 GMT