DDB Sydney
Mon, 27 Aug 2018 01:30:49 GMT
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A Dog Obsessed AI Is Helping Pets Get Adopted All Across Australia
PetRescue launches new campaign via DDB Sydney
Online, pets get a lot of love. Especially on
Instagram - some dogs have more than five million followers and get a
million likes every day, while rescue dogs struggle to get attention
and, most importantly, find a new owner.
Knowing that
people who follow these dogs online are most likely to adopt if they
find a pet of their favourite breed available for adoption, DDB Sydney
together with PetRescue have combined data and machine learning to
create a solution. They're calling it PetMe.
PetMe is an AI capable of identifying dog breeds, temperament, size and
coat, and matching those qualities to over 9000 available rescue dogs
across Australia.
This is how it works - post any dog image
using #petme. The AI will recognise the breed and auto-comment back to
everyone offering a dog of exact or similar qualities up for adoption.
Many influencers have already joined the cause, and DDB Sydney is inviting everyone to help out by posting as well.
CREDITS
Agency / Creative
Categories: Home, Pet Supplies
DDB Sydney, Mon, 27 Aug 2018 01:30:49 GMT
