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A Dog Obsessed AI Is Helping Pets Get Adopted All Across Australia

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PetRescue launches new campaign via DDB Sydney

A Dog Obsessed AI Is Helping Pets Get Adopted All Across Australia

Online, pets get a lot of love. Especially on Instagram - some dogs have more than five million followers and get a million likes every day, while rescue dogs struggle to get attention and, most importantly, find a new owner.

Knowing that people who follow these dogs online are most likely to adopt if they find a pet of their favourite breed available for adoption, DDB Sydney together with PetRescue have combined data and machine learning to create a solution. They're calling it PetMe.

PetMe is an AI capable of identifying dog breeds, temperament, size and coat, and matching those qualities to over 9000 available rescue dogs across Australia.
This is how it works - post any dog image using #petme. The AI will recognise the breed and auto-comment back to everyone offering a dog of exact or similar qualities up for adoption.
Many influencers have already joined the cause, and DDB Sydney is inviting everyone to help out by posting as well.

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Creative Agency

Creative Agency: DDB Sydney

Executive Creative Director: Tara Ford

Chief Creative Officer: Ben Welsh

Design: Dandreti Design

Creative Content Strategist: Augusto Correia

Creative Technologist: Patrick Schroen

Categories: Home, Pet Supplies

DDB Sydney, Mon, 27 Aug 2018 01:30:49 GMT