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A Director Despairs in Comedic Renault Campaign from Publicis Italy

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The spot, from director Augusto Zapiola, highlights the latest technological innovations in the fifth edition of the Renault Clio

A Director Despairs in Comedic Renault Campaign from Publicis Italy

A set, a Formula 1 driver and a car to test. Everything’s normal, except that the car to test is the New Renault Clio, which is able to impress even Daniel Ricciardo, a Renault Formula 1 Team racing driver. During the spot Daniel enjoys testing out the technology on board instead of following the director’s instructions and disobeying one scene after another.

This is the thinking behind the new TV commercial developed by Publicis Italy that will air all over Europe. Beyond the TV spot, the whole commercial will be uploaded on the website, with a wide section concerning all the innovations of the Renault Clio at its fifth edition. You can check out the TV spot by clicking here.

Supporting the campaign, a targeted content strategy on digital and on the main social channels. 

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Client: Renault Italy

Advertising, Digital e CRM Manager: Azzurra Lucignani

Advertising Executive: Cinzia Terragno, Giulia Freré


Agency: Publicis Italy

Global Chief Creative Officer Publicis WW & CCO Publicis Groupe Italy: Bruno Bertelli

Chief Creative Officer Publicis Italia: Cristiana Boccassini

Creative Director: Stefano Battistelli

Digital Creative Director: Massimo Guerci

Art Director: Dario Citriniti

Copywriters: Giovanni Coviello, Fabio Caputi

Digital Art Director: Iacopo Gioffrè

Digital designer: Simona Caldarini

General Manager: Daniela Di Maio

Account Director: Giada Salerno

Account Manager: Chiara Marotta

Head of Digital: Pierluigi Roselli

Tv Producer: Luana Strafile, Eva Maio


House of production: Mercurio Film

Director: Augusto Zapiola

DOP: Nilkolai Brunel

Executive Producer: Luca Fanfani

Editor Hero Video: Francesco Loffredo

Editor Content Strategy: Fulvio Rossetti

Musica: Sizzer

Sound design: Daniele Virgilio

Sound mix: General Jingles

Color grading: MPC

Post production: Prodigious

Categories: Automotive, Cars

Publicis Italy, Tue, 12 Nov 2019 12:17:51 GMT