Over the past few years, Amsterdam-based Wenneker Group has seen exceptional growth. Alongside opening offices in Ghent and Brussels, the video production company also launched NOSH, creating premium content for a range of platforms. This week, we go behind the scenes at Wenneker Amsterdam as executive producer Robert Veberne and director Daphne van de Berg jump on a plane to work their magic in China.
Just another day at the office? Not exactly. Wenneker Group creates online retail content for a host of international clients and today we have flown all the way to Shanghai to produce a dynamic product film and photo shoot for a new Philips blender. Amazon, JD and T-mall (Chinese retailers) are constantly asking us for higher quality content to satisfy their customers.
Just landed in China. I’ve had the opportunity to do some awesome shoots this year in Ibiza and Singapore but China is a first. No time to soak up all that Shanghai has to offer though; we’re immediately off to a pre-production meeting. Might need a coffee (or two).
We’ve been working on this project for about a month, from when we planted the first seed through to scripting and now production. The final step is to meet up with the Chinese team to discuss all details of the shoot and make any last minute changes.
[9.00 (but feels like midnight to us)]
Time to check out the shoot location. Finally we can start to see the storyboard come to life. We’re putting our final touches to the space to get it looking the way we want.
The rest of the team arrives and we can now get ready to shoot. The DOP, gaffer and producer will work together with our line production team in Shanghai but they’ve been here many times so it should be a breeze.
Time to make our vision a reality. As our DOP Jorrit always says: ‘Een dag niet gedraaid is een dag niet geleefd’. (A day without shooting is a day unlived.)
Although we work from our HQ in Amsterdam we always try to make our content as locally relevant as possible. Short communication lines with local clients and working with local production teams helps to achieve this but comes with its own challenges as well. In this case, half of the crew only speaks Chinese... but we’re confident we can make it work. Some other members of our team were here for a shoot in January and it was nice to see how the local crew responded to the challenge of shooting with us Dutchies.
So what are we filming? Mouthwatering food shots, of course. This is one of the many GIFs we will be creating today. As content in China is mainly viewed on mobile devices on endless web pages we’re trying to make content as short as possible so consumers can see everything at first glance.
It's a wrap. Yesss.
And of course, our trip wasn’t just for creating food content, tasting local delicacies is just as important. We know how to work hard and play hard.
view more - Trends and Insight