senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

A Creature Stalks the Streets in PostPanic's Animated SBTRKT Music Video

23/09/2014
38
Share
Fons Schiedon directs mysterious New Dorp. New York music vid

PostPanic director Fons Schiedon's music promo for New Dorp. New York is a subtle, shadow-filled surreal take on the American metropolis, with SBTRKT's creature taking the lead. 

A fully 3d animated short, it gave Schiedon the opportunity to work closely with the musician and his creative collaborator, A Hidden Place, imagining what kind of world their creature would inhabit. PostPanic and London based Young Turks had been looking for an excuse to creatively collaborate with each other and Schiedon's particular sense of story-telling within animation, appealed to Young Turks artist, SBTRKT. 'NEW DORP. NEW YORK.' is the 1st release from SBTRKT's new album 'Wonder Where We Land' and features Vampire Weekend frontman Ezra Koenig paying cryptic lyrical tribute to the Big Apple.

Schiedon on working with SBTRKT, said: "SBTRKT is simply one of the most interesting artists I know of. I can try and fail to describe what it is about the music that is appealing and relevant to the video I made. But it really comes down to a feeling about something that, in the case of this track, exists somewhere in a odd parallel world. The music brings up that type of imagery. And then the rest of the story is to try to get that feeling across through a medium that requires very concrete, technical and skillful actions. That might be another similarity to the way SBTRKT's work comes into existence."


Credits
Production
Post Production / VFX
More News from lbbonline.com
7
0
Trends and Insight
The Social Shuffle
20/05/2024
12
0
ALL THEIR NEWS
Work from
Haai
Haai
04/02/2012
22
0
Lotto
Loterie Nationale
04/02/2012
10
0
Beavers
Chaudfontaine
04/02/2012
11
0
ALL THEIR WORK